Creative review has a good post about the new branding of Swisscom, the main telecom company in Switzerland. I really don’t what to think about this logo, it quite smooth but too complicated. The typography is nice but feels a bit odd. I really have mixed feeling on this new logo, maybe it’s because I hate that company, their stupid salesmen and their dumb advertising (and their bad and expensive services).
About the Author
Peter Makeshoff
Peter Makeshoff is the founder and main author of Designer Daily.