Creative review has a good post about the new branding of Swisscom, the main telecom company in Switzerland. I really don’t what to think about this logo, it quite smooth but too complicated. The typography is nice but feels a bit odd. I really have mixed feeling on this new logo, maybe it’s because I hate that company, their stupid salesmen and their dumb advertising (and their bad and expensive services).
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.
