1. FedEx Express

Photography by Manolo Moran.

2. HP Printer ads

Photography by Joseph Ford.

3. Clucky Cake

By Young & Rubicam.

4. Evian: we’re all babies inside

By Euro RSCG.

5. Endangered wildlife

By TBWA.

6. Bengalore Police campaign

By Mudra Group.

7. Born Free

For the campaign homeless animals.

8. Colgate dental floss

By Young & Rubicam.

9. Polo mint

By JWT

10. BelCuore Café

By Ogilvy Brasil.

11. FedEx Express (again)

By DDB Brasil.

12. Companhia Athletica gym

By DDB Brasil.

13. SanDisk Micro

By BBDO Montréal.

14. D-Fence

By DAROM agency, UK.

15. Clean and Pretty

By Leo Burnett Frankfurt.

16. HP Mini Notebooks

By Publicis India.

17. Hansaplast

By TBWA Lima, Peru.

18. Tok & Stok

By DDB Brasil.

19. Colgate 360

By Young & Rubicam.

20. Fuji underwater

By Ogilvy & Mather Indonesia.

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20 creative print advertisements for your inspiration

1. Bounty’s big spills campaign

2. Tyskie beer

3. Johnnie Walked

4. Bad Dog Breath

5. Google Street View

6. Hospital Aleman

7. Ibuprofen advil

8. Audi Sculpture

9. Fight smoking

10. Give a hand to wildlife

11. What goes around comes around

12. Pollution is closer than you think

13. Tibits, vegetarian restaurant

14. Axe schedule

15. DHL online tracking

16. Law & Order billboard

17. Before it’s too late

18. Don’t let them get too comfortable

19. The power of Viagra

20. Reading Humo can have serious consequences

21. Gillette ambient ad

22. Get them off your dog

23. Weight watcher ambient

24. Pringles campaign

25. Disney Star Wars week-end

26. Direct Ski

27. Slimfast

28. iPod shuffle campaign

29. Silvikrin

30. Lego Advertisement

31. Sci Fi Channel

32. Rowenta

33. Old Timer restaurant

34. Aquafresh Floss

35. Career Builder: maybe it’s time to move on

36. YKM bag

37. Lays Potatoes

38. Clearex Israel

39. The Guitar Store

40. Yellow Pages, restaurant found

41. Monster.com, stuck in the wrong job?

42. Rona, we recycle your painting leftovers

43. Ballet classes

44. Moserbaer, mega storage capacity

45. Spontex, maximum absorption

46. Death by iPod

47. Nikon D700 Billboard

48. Animal Planet, authentic documentaries

49. Harley Davidson, stop dreaming

50. Papa John’s delivery

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50 brilliant & creative advertisements for your inspiration

Moss Graffiti

Using mother natures special skills in order to retain customer attention. I’m wondering if this is really legal. But I’m sure it depends on the wall owners mood…

Edina Todoki started using this medium for her art project in New York. She tried to bring nature back in town. I think this is very poetic, and it would be nice if we could see more stuff like this around the streets.

An other example by Anna Garforth. I think she works for Curb, a company specialized in natural media communication since the show the project in their portfolio as well.

If you’re interested in trying this out by yourself, read this tutorial. It’s really easy, you’ll just need some patience to see your masterpiece grow.

Chalk art

Yeah, it’s hundreds of year old (ok, maybe not that much!) but you can do very cool stuff with it. Nike has the best example with its ChalkBot which literally paints the road. You can even send your messages over the web (but only during the last Tour de France). Awesome machine!

You can also make it smaller, like this maybe. Grind some chalk, mix it with water, and you are ready!

Reverse Graffiti

Basically, instead of placing something on the wall (in this it would be paint), you take it off. With reverse graffiti you clean the surface in order to reveal you artwork.

In the first example Paul Curtis Aka Moose used this techniques for the Reverse Graffiti project which won a Cannes Lion this year. For Clorox Bleach he “cleaned” a tunnel in San Fransico.

Alexandre Orion uses the same technique for his interventions in Saõ Paulo.

Snow Tagging

Kids love to play with snow, seems the creative heads at Crubs also! Sure it’s not a long-lasting media, but isn’t that the cool aspect of it?

This snow tagging was made by Curb for sports channel and lifestyle brand Extreme. So, now everyone will wish for the winter to come back. Yuck

Fur coat Graffiti

This is somehow weird. The collective Neozoon draws pictures on the walls with old fur coats. I don’t know for what this could be reused (maybe a campaign for PETA?). I’m sure you’ll have your own idea.

What are your unconventional techniques? Let us know! Show us your crazy creative stuff!

About the author: Yann Graf is a multimedia project manager from Switzerland. He is also blogging on topics such as green marketing and art. Get in touch with him on Twitter.

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Unconventional urban marketing techniques

1. Nando ad for the “double breasted” burger

2. Sony Vaio notebook… and its great little webcam

3. Chose your soundtracks wisely, by WiseMonkey records

4. The answering machine by SFR

5. Bud light, the adult magazine

6. Girl getting hotter and hotter in this Tuborg commercial

7. Cachemir Lingerie

8. Agfa

9. Miller Light cat fight

10. Guiness beer commercial

11. Braathens Safe airline company

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11 sexy and funny TV commercials

Advertising billboard hacking is probably my favourite form of street art. The project “Don’t forget…”, photographed in a subway station in Berlin, is a good reminder of how fake the advertisements you see in your streets and magazines are. The artists simply pasted some photoshop interface boxes and tools to remind that the photos were heavily  airbrushed.

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Don’t forget…

When I was a child in the 1970s, beer commercials were not particularly interesting. Obviously, I was far too young to drink so they weren’t really aimed at me, but, even with the benefit of hindsight, it is apparent that they were produced with a very specific customer in mind: A young, working class male who spent his weekends getting drunk with friends who were very much like himself and who wore a lot of beige. Women were rarely seen in such ads, and when they did appear it was in the role of a barmaid or waitress. The emphasis was usually on quantity rather quality, in other words buying as much beer as possible for as little as possible. In the late 1980s this all changed with the appearance of a new and interesting batch of Guinness commercials featuring the enigmatic Rutger Hauer.

The Guinness brand has a long history of successful campaigns which go beyond simply highlighting the taste or potency of their product, instead creating a place in popular consciousness for a drink which most people have quite fixed opinions about – people have a positive impression of Guinness even if they don’t actually drink it.

Way back in 1862 when the brewers adopted the harp of the iconic Irish king, Brian Boru, as their logo, they established Guinness as a drink with a tradition and pedigree, and as something uniquely Irish.

Later in the 1930s, Guinness was advertised as a beer that was ‘good for you’, a slogan still used colloquially today. When the ‘Good for you’ slogan was banned in the 1980s, they bounced back with ‘Guinnless’ – something that wasn’t at all good for you. In fact it was so bad, a support group ‘Friends of the Guinnless’ were featured in the ads. However, despite this clever marketing, Guinness still targeted their advertising at the traditional young, working class male. This all changed in 1987.

By the late ‘80s established British and Irish breweries were facing stiff competition from imported beers from mainland Europe and the US. Traditional beers were struggling to compete with fashionable lagers and light beers. Guinness in particular came in for criticism because of the length of time it takes to pour a pint – 119.5 seconds to be precise. This was crunch time. In a world that moved ever faster, Guinness was in danger of becoming a beer only consumed by old men. However, just when it seemed it’s heyday was over, along came an advert that not only boosted sales by over 20%, but probably revolutionised the way beer was advertised in the UK and Ireland.

In 1987 the first of a series of Guinness commercials featuring the Dutch actor, Rutger Hauer, was aired and became an instant hit. The adverts were the work of Mark Wnek who chose his leading man very well. Hauer was most famous for his performance in the classic sci-fi film, Blade Runner. He exuded charisma, mystery, and gravitas, he appealed to women (well, this woman) and he had no problem waiting 119.5 seconds for his pint of Guinness. Wnek had cleverly turned the waiting time into a plus point, subtly reminding us that while lagers and light beers may be instant, ‘good things come to those wait’.

Rutger Hauer was the front man for Guinness for several years, finally downing his last pint in 1994. Subsequent Guinness adverts maintained the dark, mysterious theme and the emphasis on the slow pouring time as a selling point. Some wandered off into the realms of the surreal with offerings such as, the fish on a bicycle, others capitalised on aspects of popular culture, such as the use of Louis Armstrong’s song All the Time in the World. However, it wasn’t until 2000 that an advert caught the public imagination in the way the Hauer ads had.

Directed by Jonathan Glazer, Surfer was actually inspired by a Guinness cinema commercial from the 1980s, but was in no way derivative. This ad was breath-taking, a work of art. It went beyond a mere 30 second commercial, it was a beautifully crafted short film which happened to promote a drink. Eminently watchable, Surfer was based around what had, by now, become Guinness’s most positive feature – the long wait. The star is (not surprisingly ) a surfer, but he’s no perky, young beach dude. He’s older, wiser, a little battered by life but no less determined. He knows that one day he will catch the perfect wave, all he has to do is wait. Later voted the best advert of all time in a poll run by The Times newspaper and Channel 4 television, Surfer is still referenced as a high point of advertising 8 years after it was shown.

It’s now 2008 and inter-country beer marketing has become inter-continental. European breweries are now competing against imports from those in places as far afield as India and South America. While there are still some companies who promote their beers using the quantity rather quality method, most have risen to the new challenges with intelligent and distinctive adverts designed to fix their brand in the mind of the viewer.  Guinness are no longer exceptional in using commercials which highlight the quality and uniqueness of their product, many other brewers have followed the same path – notable examples are Stella and Kronenberg. It is now the norm to see beer commercials which are not aimed at the traditional demographic of 20 – 45 year old men. Some adverts even feature women actually drinking beer, who could have expected that back in the beige days of the 1970s.

One more thing – this post wouldn’t be complete without the inclusion of the aforementioned Guinness commercial, Surfer. It’s a classic, and spell-binding to watch. If you haven’t seen it, do take a look, and if you have, it’s always worth one more viewing!

Guest post by Kate, who is pretty sure Guinness is good for you, but only in moderation, of course. Find out more about me here or follow me on twitter. This post is also participating the “Design you Love” group writing project.

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Beer commercials: From the men in beige to the Man in Black

I may be too lazy to write a long post today, so I’ll just link to this huge list of creative ads compiled by Jacob Cass. He must really have spent a long time putting this together, so take a look at it if you have some time on your hands.

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Inspiring advertisements

If you are a social bookmarking sites fan, you should already know this creative poster for Russian Bear vodka. When you look at this poster normally, you’ll just see some random communist propaganda and may not even notice that it is not russian if you can’t read cyrillic characters. If you look at it in the mirror, which you probably will if you wash your hands, you’ll see that it is actually sending a message in english telling you not to drink and drive, pretty awkward for a vodka commercial.

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Cyrillic in the mirror

The best of all, an old polish ad that just has no meaning at all.

Someone please tell me wtf is this dog doing in that commercial?

Making a pizza… making a pizza… Sounds so much better when rapping.

More rap, no comment.

Ploum Ploum, old school african commercial.

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Commercials that are so bad that they’re good

Very strong image for this campaign. Via Ads of the World.

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Campaign against abuse