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20 creative guerilla marketing campaigns
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection.
1. Superette – Short shorts
The bench that turns you into a walking advertisement if you are wearing short shorts. Via Trends Now.
2. Spiderman 2
Pretty clever, the urinal that stands out. Via Business Week.
3. Folgers Coffee
Seen in New York, how would you not go grab a coffee there? Via Gothamist.
4. Mr. Proper
I would be curious to know how many people actually notice this ad. Via Hungry for Ads.
5. National Geographic shark bus
Enter the shark, a cool optical illusion for this National Geographic ad on a bus. Via Cool optical illusions.
6. Submerged Gotham
Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. Via Business Week.
7. Smart, fits everywhere
Feels good not to be in the same category as the big boys. Via Really good adv.
8. Smart Brabus
Small but poweful, I think the message just got across the bridge. Via Really good adv.
9. Dental implants
Unmissable ad, I’m sure all the bowlers that went there remembered it. Via AdGoodness.
10. 3M security glass
Trying to prove the quality of the product, I doubt it was real bills in there. Via Business Week.
11. Gold’s gym elevator
The right ad at the right spot, not sure I’d go to the gym to look like that guy though. Via Ads of the World.
12. The Sopranos campaign
A bit creepy, but certainly noticeable. Via Hungry for Ads.
13. Vijay Barbecue sales
Using the street’s material to create your ad. Via Smooth Harold.
14. Amnesty International
As often with Amnesty, powerful imagery to raise awareness for Human Rights. Via Stylemag.net.
15. Looking for Seafood
Shells at the beach, what a great idea to let wanderer explore. Via Fairmittlung.
16. Big Pilot’s watches
Letting you try their watches even in the bus, a good idea to bring people at the shop. Via Sharenator.
17. Axe Exit
A new understanding of the Exit boards. Via CherryFlava.
18. Casino di Venezia
Travelers waiting for their luggage often hope for luck when standing around, great idea. Via Adoholik.
19. Mini Cooper boxes
Adding would-be boxes of Mini Cooper cars on piles of trash, great way to explain how small and practical the car is. Via Geeker.
20. Alteco Super Glue
Way to make a point about the strength of that superglue. Via I Believe in Advertising.
These guerilla marketing tactics are really attention-grabbing. I wish I had seen them around the places I’ve been though. Do they do these campaigns mainly in NYC and overseas?
great ad ideas, mostly! the sopranos campaign is quite funny!
Don’t you think some of these ads kind of muck up the scenery? I mean ads in the water and on the sand at the beach? I would be pretty grossed out to see that on a surfing vacation.
The money was real in that 3M ad. Unfortunately the glass was actually lexan and the “glass” could never have been broken at all. Essentially it was misleading and cynical.
Great ideas there…Unique and amazing…was impressed by ” Spiderman 2,Smart, fits everywhere and dental implants”…thanks for sharing wonderful stuff.
So creative. I wish I had it in me to conjure up just one of those ideas.
i love the 2nd smart one, and the sopranos one too. but honestly, they’re all really funny. great post!
Very nice concept. I like Axe and Soprano
Proves once again, it doesn’t have as much to to with the size of your budget as it does with the size of your imagination. Great compilation. -scott
I love seeing the creative ways people will use for advertising. It’s inspiring.
LOl some good ones.
The steaming coffee cup is good, unless the smell rising from the vent smells like Crap!
Very creative….I like all of them. I particularly like the watch one. IBM is working on a virtual technology that you can do these sorts of things while on your computer. A sensor is on a wrist band and an image comes onto the screen of the watch on your wrist.
Thanks for sharing.
Fantastic examples of ads that get your attention by showing your brain something unexpected. We are exposed to so many messages each day that hardly any of them get past our mental filter. It takes creativity like this to gain admission into our consciousness.
Brilliant and inspirational minds at work here!
Mirko, this is an awesome collection! Thanks for sharing. #2 is my favourite!
This is really the best collection of creativity! Proves that its not always the big budget that gets the eyeballs! Thanks for sharing.
very cool!
These are visually all fantastic. Curious how much those campaigns can cost and how they get permits for some of it…or fines without them if that’s the case
I probably would have bought the mini cooper if i saw someone from their company actually picking that trash up instead of adding to it…bummer
i am interested in it
Sorry Mike but it wasn’t Lexan. It is 1/2″ glass with security laminate.
So it wasn’t misleading at all…you were.
nice and interesting, all this themes !!!
nice and interesting, all these themes
The ‘short shorts at suprette’ ads are from New Zealand.
Does anyone know the legalities behind this type of marketing? Would some of this activity not be considered as littering or defacing public property?
I love this sort of thing but always wonder what the repercussions are for the agency / brand involved.
These are fantastic. Such talented marketing people. I wish I could come up with something for my Incostress product. Any ideas?
What about beach showers, pul the cord (tail of Incostress) and the shower flows push it up and the leak stops???
Spider Man 2… Ha, fantastic never saw this one before.
These are all brilliant and bold ways of advertising, its a priceless collection
Heh these are just great marketing ideas – possibly difficult to judge the ROI but if it gets people talking about it back at the office then they’ve done their job!
Awesome tactics. Some great visual enhancers to create more of an emotional feel for the consumers.
The Soprano’s advertising was pretty cool. I saw a billboard on the sidewalk in NYC that said “who sucks the most AT&T or Verizon?”, and to vote you would put your chewing gum on the logo that you thought sucked. That was pretty clever advertising.
These are great and creative concepts – some are pretty clearly traditional advertising – just very creative and most look to be pretty costly, which somewhat in my mind goes against the concept of Guerilla Marketing. In addition, most of these dont have much of an “interactive” component with the audience. I do think they are thought-provoking. The point would be that they create a “Buzz” and go viral (which at one time was very literally word of mouth – today of course word of mouth has the power of social media behind it). I am wondering if any of these campaigns also had social media behind them encouraging people to share if they saw these on the streets. QR codes in conjunction with these could help the “viral” share and make these more “guerilla” in nature. Here is a definition of Guerilla Marketing: The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience.
Thank you for sharing ! It is the power of creativity which can overturn big budget campaigns and can make a bigger impact into the customer.Keep sharing & have a great going ahead!
Creative and attention grabbing. In a cluttered world of advertising simplicity always wins!
Keep It Simple (KIS)!
Human imagination has no limits!
All these ads are good. If they sell products.
Selling of products makes the world go round and keeps people working.
If people do not like the ads, thats fine. These same people may tell a friend about the ad, then mission accomplished anyway.
Laura, with all due respect, you don’t seem to get it. Think about it… these all have a social media component, don’t they? We are talking about them on a blog – in some cases – years after they are gone. You don’t need to weigh everything down with QR codes and landing pages. It works better if people snap their own picture and send it to their friends… Organic.
Great list of advertisements you have here! Definitely creative!
These are seriously creative! I think my favorite is the coffee decal on the street. That is unique thinking.