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Logo design

Logo designers at their best, some great inspiration for all graphic designers.

November 18, 2016
Tenth Muse identity by Studio MPLS
Tenth Muse identity by Studio MPLS

Based in Minneapolis, Minnesota, MPLS Studio is a design agency that knows how to create powerful branding. They proved it again by creating the corporate identity for Tenth Muse, a perfume brand that can now brag about having one of the coolest line-based identites.

November 15, 2016
Lucas Gil-Turner creates clever logos for every day words
Lucas Gil-Turner creates clever logos for every day words

50 Words is a logo collection created by Lucas Gil-Turner during a workshop. The graphic designer took common words and designed a logo for each, each logo being a brand that reveals something about the word. Black & white was used to focus on the form, the words chosen are the 50 most commonly used […]

August 4, 2016
Branding and graphic design by Refinery 43
Branding and graphic design by Refinery 43

Refinery 43 is one of these super reliable design studios. They are not superstars, but you can count on them to always produce top notch design work. Located in Newburyport, Massachusetts, they work as a small team to do big things. But just see for yourself.

June 21, 2016
A logo for gratuity free restaurants
A logo for gratuity free restaurants

When you come from Europe, the tipping culture is a somewhat surprising part of American culture. Tipping culture means that waiters are not getting paid well if the restaurant has little business. When business goes well, waiters are getting a share of the revenue that is not really fair for chefs, dishwashers, and all other […]

June 2, 2016
Geometric branding for The Playlist by Blok
Geometric branding for The Playlist by Blok

Toronto based graphic design agency Blok created a pretty cool geometric branding for The Playlist. While grid-based, this identity is just as playful as you would expect it. The designers had fun moving the colors around to create layouts that match the music business consultants’ activity.

May 19, 2016
A collection of well-designed negative space logos
A collection of well-designed negative space logos

On Designer Daily, we’ve often discussed the importance of white space, here is some practical inspiration in logo design. Knoll A subtle logo that looks like a gift, designed by NB branding & communication. Ryan Biggs associates A clever way to combine the company name’s initial letters. Design by id29. Yoga Australia Nice way to […]

May 4, 2016
Another take on the Tokyo 2020 Olympics logo
Another take on the Tokyo 2020 Olympics logo

The Tokyo 2020 Olympics logo is a disaster. It’s not a matter of design, the official logo doesn’t look too bad. The problem comes from all the controversy that came with the creation of the logo. The first logo proposal was abandonned because of plagiarism accusations, so there is a lot of bad PR around the branding […]

April 28, 2016
10 logo designs with a clever concept
10 logo designs with a clever concept

Graphic designers’ job consists mostly of transmitting messages in a simple, visual manner (to make it short). This is never as obvious as with logo design. A logo must express concepts in a matter of second, with very little visual elements used. While not always the most pretty, the following logos are great examples of […]

March 24, 2016
Visual identity by Dimitris Papazoglou for USP architects
Visual identity by Dimitris Papazoglou for USP architects

Using type, a grid and some textures, Greek graphic designer Dimitris Papazoglou created a stunning new branding for architecture studio Urban Soul Project. The type is derived from a deconstruction of the monogram of the brand, the letters extracted are then turned into a new writing system. Urban Soul Project turned to Papazoglou at the time […]

March 21, 2016
A graphic exploration on the Google logo
A graphic exploration on the Google logo

Graphic design Bruno Bua, from Portugal, had a lot of fun with the Google logo. He tried to imagine a minimalist re-branding using only geometric shapes and the Google colors. This logo is not truly outstanding or practical, but it shows some interesting thinking on the shapes that form the identity, and some thoughts on […]

March 13, 2016
Wired UK hires Sawdust to create a social-media friendly logo
Wired UK hires Sawdust to create a social-media friendly logo

Wired magazine is the type of publication that has enough confidence in its brand to go ahead and get a different logo for social media usage. For that, they hired Sawdust, who did a great job giving the logo some perspective using some shaded triangle shapes.

March 6, 2016
Aamodt/Plumb architecture’s branding by TwoPoints.Net
Aamodt/Plumb architecture’s branding by TwoPoints.Net

Commissioned by the architecture studio Aamodt/Plumb to design their new visual identity, TwoPoints.net built the whole branding system around the slash in the name and the duality it implies. The diagonal separation is found throughout all the architects’ marketing material, it works particularly well on brochures and catalogues. The design agency also did a great […]

March 2, 2016
An identity inspired by Tetris for Romlab
An identity inspired by Tetris for Romlab

Tetris was a big deal for my generation when growing up. It had such an impact that designers keep creating things that are inspired by the little assembling blocks, like Tetris bookshelves, Tetris soap, or Tetris sticky notes, for example. For Romlab architects, design studio Bleed also took some inspiration from Tetris to create a […]

February 24, 2016
A new logo for the Sydney Opera House
A new logo for the Sydney Opera House

The Sydney Opera House is famous worldwide for its audacious architecture, it’s one of the few buildings in the world that makes the skyline of a city instantly recognizable. While the new logo designed for the Opera will probably not get as much attention as the building’s architecture, it is still innovative and worth taking […]

February 21, 2016
What the logos of popular brands would look like if they used their own products
What the logos of popular brands would look like if they used their own products

Marco Schembri is not a graphic designer, he currently works as an industrial designer in his home country, Italy. He did however show some good branding design skills and a sense of humor with his funny logo project. The Italian designer took some popular brands and tried to imagine what they would look like if […]