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Logo design

Logo designers at their best, some great inspiration for all graphic designers.

February 20, 2016
The Los Angeles 2024 Olympic Games committee wants you to worship the sun
The Los Angeles 2024 Olympic Games committee wants you to worship the sun

For its bid to organize the 2024 Summer Olympic games, the city of Los Angeles decided to communicate around the good weather and went for this slogan: “Follow the sun”. This already sounds like a cult advertising, but you get the full cult-feeling only when watching their weird promotional video (see it at the end […]

February 16, 2016
The Ultimate Giveaway: $229 Logo Design Voucher for Startups & Bloggers by Designhill
The Ultimate Giveaway: $229 Logo Design Voucher for Startups & Bloggers by Designhill

Are you soon going to launch your startup and looking for a unique logo design to attract people? There is no denying to the fact that a high quality logo is one of the most important design elements when it comes to engaging people and thus, increasing sales. It is the face of your company. […]

February 6, 2016
There is something wrong with Ted Cruz’s Trusted logo
There is something wrong with Ted Cruz’s Trusted logo

It’s not likely that a US presidential candidate calls me one day to create his or her campaign logo, but if he or she did, I would probably refuse. We lastly saw it with the Hillary Clinton logo and the controversy about it, and it keeps on happening with every logo. The last candidate mocked […]

December 6, 2015
A creative illustrated identity for a drone filming company
A creative illustrated identity for a drone filming company

For its visual identity, Aloft, a company that specializes in filming with drones, hired Michal Markiewicz. The Polish designer didn’t disappoint and delivered a very creative branding that involves line-based illustrations, a playful grid-based name, bright red, asymetrical squares, and other cool stuff…

October 25, 2015
Branding done right: a collection of splendid corporate identity designs
Branding done right: a collection of splendid corporate identity designs

Visually speaking, branding is almost an art. Graphic designers around the world often need to fight with clients to let them understand that their logo should be used in consistent forms. Those who succeed in convincing the clients then get to design gorgeous branding like the ones in this post. El Palauet Identity for luxury […]

September 8, 2015
An alternative to the new Verizon logo
An alternative to the new Verizon logo

Recently, Verizon released a new logo that was heavily criticized online, as it often happens when large corporations get a re-branding. The new logo was designed by Pentagram, one of the top design agencies worldwide. While the criticism is understandable, I think the new logo is much better than the old one, which you can […]

September 6, 2015
Designers offer alternatives to the abandonned Tokyo 2020 Olympics logo
Designers offer alternatives to the abandonned Tokyo 2020 Olympics logo

Due to complains of plagiarism by the theater of Liège, in Belgium, the Tokyo 2020 comittee decided to give up its logo. It’s a shame, because that logo was very creative and still worked good. There was even a font generated by a programmer based on the logo. Moreover, I don’t think there was any […]

September 1, 2015
Google shot the serif!
Google shot the serif!

Google just released a new logo for the company, shortly after making it a branch of Alphabet, the scary giant that will control too many things. Unsurprisingly, the search giant goes for a more minimalist approach, which is what happen to most logos of big brands. The new logo dropped the serifs and went for […]

August 31, 2015
What popular logos look like when you swap colors with their competitors
What popular logos look like when you swap colors with their competitors

If you ever need to illustrate the power of color in branding to one of your clients or friend, make sure to bookmark this page. Our brain does a great job associating a brand with a color, so it gets a bit confused when this color changes. Brazilian graphic designer Paula Rupolo did a great […]

August 8, 2015
A font generator inspired by the Tokyo 2020 logo
A font generator inspired by the Tokyo 2020 logo

About two weeks ago, the organizers of the upcoming Tokyo 2020 Olympics revealed the competition’s logo. The logo, inspired by Didone fonts, uses simple geometric forms and mixes national symbols with a sense of movement that works surprisingly well. It was designed by Japanese graphic designer Kenjiro Sano, but some have accused it of being […]

July 31, 2015
Brandversations: when competing logos meet
Brandversations: when competing logos meet

Brandversations is a graphic design project by Stefan Asafti, a Romanian graphic designer. It consists of a series of posters that display the logo of today’s most famous brands. The catch? Each logo is designed using many occurences of tiny versions of the main competitor’s logo. The confusion created is quite funny, it also let us […]

July 25, 2015
Beautiful corporate identity for the Bolshoi opera by Tyson Cantrell
Beautiful corporate identity for the Bolshoi opera by Tyson Cantrell

Creating a visual identity for an institution like the Bolshoi opera is a real challenge for any graphic designer. You need to mix tradition with the elegance of ballet or opera, while still giving it a modern touch. Tyson Cantrell did an amazing job with that, with a mix of Art Nouveau font with elegant line […]

July 6, 2015
What if famous painters created big brand logos?
What if famous painters created big brand logos?

When in design school, I remember one teacher explaining us that trying to imitate the style of famous designers or artists as an exercise was one of the best ways to progress. In fact, when doint this, you have to try to put yourself in the person’s shoes and learn how to thing like that […]

July 1, 2015
Is crowdsourcing the best option for rebranding?
Is crowdsourcing the best option for rebranding?

Lots of companies these days start off their businesses without a real defining visual brand or any real corporate identity to speak of. This is fine for the most part as the last thing you want to be doing when trying to get a business off the ground is worrying about branding and shelling out […]

A new minimalist logo for Mini
A new minimalist logo for Mini

Iconic car brand Mini recently unveiled a new flat logo, a more minimalist approach for the company. A radical change that removes all artifacts and keeps only one color, black. This new visual identity will be used on screen and paper, while the three-dimensional one will still be used on the cars. In addition to […]