TPN_AP_Leaflet_2

Commissioned by the architecture studio Aamodt/Plumb to design their new visual identity, TwoPoints.net built the whole branding system around the slash in the name and the duality it implies. The diagonal separation is found throughout all the architects’ marketing material, it works particularly well on brochures and catalogues.

The design agency also did a great job documenting the way the identity system works.

TPN_AP_Leaflet_1

TPN_AP_VS_01

Design system, font choices, and color scheme.

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Understanding how the diagonal separations work within the grid.

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Branding in action.

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TPN_AP_Posters_02

TPN_AP_Posters_01

Two examples of texture visualisation.

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About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.