I’m not a big potato chips eater, but this is a great idea, I would probably buy some just for the packaging. The hard cylinder packaging used for example by Pringles is great for protecting the chips from damage, but not so great when you want to eat it.

This concept was designed by Seok woo Kim, Dong han Seo, Do hyuk Kwon, Bum ho Lee, students at the Konkuk University in Seoul, and it won a Red Dot award.