The best of advertising. Regular inspiration on that topic.
Typeface, font, call it what you want — it’s a small thing in the grand scheme of a campaign, but if it’s done wrong, your ads might not get their message across. They could end up being laughable or downright confusing. To help you out when choosing fonts for your next print piece or web […]
Many businesses don’t place much importance on signage. It’s often an undervalued aspect of doing business in spite of how it informs customers of special rates or deals and directs them to the places they want to go. Signage can even help a company set the atmosphere on its premises with a unique terminology or […]
In today’s world, a great business model and an excellent product aren’t always enough. With so many companies offering the same services and products, it’s easy to get lost in a sea of competition. So how do you prevent that from happening? Here’s what you can do to make your business stand out in 2021. […]
If you travel to China, you will be amazed by how cashless Chinese society has become. Everywhere you go, even in small street food shops, you can pay using WeChat by scanning a QR code. To promote tourism in the region of Xilinshui, in Northern China, the local government naturally opted for a… QR code. […]
Advertisements are single-handedly the most important part of marketing or promoting your product or service. Advertising is commonly accepted as the best way to have your product or service reach its intended demographic, and without it, we would be at a loss. We are all accustomed to advertisement strategies and they are a commonly accepted […]
The popular audio brand JBL launched an amazing campaign for its noise-cancelling headphones in 2017. Created Cheil Hong Kong, the ads were communicating on the auditory benefits of being at peace by blocking out the chaos. Using several themes going from screaming relatives, to barking dogs and barking presidents, the ads fill all the space […]
In the tourism industry, advertising looks always the same. Photos of beautiful scenery, cool lifestyle photo to make you feel like you are missing out, or cultural imagery to show the deep history of the place. There doesn’t seem to be much space for innovation. Vancouver-based design and advertising agency One Twenty Three West did […]
As we are heading towards an end of the crisis, governments worldwide have been sending a consistent message: you can save lives by staying home. McCann USA created these ads for Mucinex to further communicate on the topic, using illustrations that mix hero figures with everyday actions performed by common people.
More than 443,000 deaths occur annually due to smoking-related illnesses in the United States only, according to the Centers for Disease Control. In addition to costing the economy of the U.S more than 496 billion every year in healthcare expenses, the habit harms every body organ devastatingly. Smoking causes lung disease, lung cancer, heart disease […]
While you’re so engrossed in reading about the best practices for popup banner ads for your elearning business which are prevalent all over the internet, let me draw your attention towards something more important. And that is, how not all of these best practices work well for you and why you must give up the […]
Although it doesn’t pass from people to people, Alzheimer’s disease is truly becoming one of the epidemics of our time. If you have ever witnessed one of your loved ones experiencing it, you know how saddening it is to see old people with a lot of life stories forgetting everything. The following ads were all […]
Paid media is one of the best ways for any new business or venture to gain traction. It’s much easier to track and refine than nearly any other marketing effort. If you have no experience in this area, there is a bit of a learning curve if you choose to DIY. However, hiring an experienced […]
IKEA tries to innovate regularly and adapt their way of selling to their clients’ evolving buying habits. As part of this innovating mindset, they released a pretty cool couch building online tool. Things did not go exactly as they planned, as users quickly started to have a lot of fun with the tool and built […]
A couple of weeks ago, Apple released its long-awaited new Mac Pro. To say that it was not appreciated would be an understatement. The pricing of the screen stand was widely commented, which sounds quite normal when you take a look at the price of $999. However, there was more too it. The main complain […]
It’s always good to get along with your neighbors, not only you avoid petty arguments, but you can also build things together. This shop sign in the French city of Nantes is the best example of this. The neighbors, a skate shop and a butcher (aka the steak shop), decided to create a sign together. […]