Nowadays packages you’ll find in your local supermarkets are commonly filled with information, legal or not. Why not take a look back and see how packages were more minimalist in a not-so-far past?

1. Paper for packaging

A concept packaging by Champions, a paper company, for some ads promoting packaging paper.

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2. El Producto

Cigars packaging created by Paul Rand. Via The Dieline.

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3. Dutch chocolate milk

A chocolate milk package design made by Louis Swart, a packaging Designer in the Netherlands in the 1960s and 70s. Via Grain Edit.

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4. Ducats milk

If I ever see this kind of milk packaging in the supermarket I’d buy it right away.

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5. Lady Lee drinks

Cool drink packages for Lady Lee drinks. Via Flickr.

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6. IBM film ribbon

Another packaging by Paul Rand, this time for IBM film ribbons.

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7. Tarax drinks

Some cool drinks labels, I’m not so sure about the name of the brand though. Via Re:collection.

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8. Chevignon cigarettes

A gorgeous vintage cigaretts package. I’m not a smoker but I might start if I stumbled upon packages like that.

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9. Baby Scott

Awesome geometric packaging for baby wet napkins. Via Flickr.

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10. Ink packaging

Nice typography used on this ink packaging for Pen it. Via The Dieline.

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About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.