It may be hard for millenials to imagine, but not so long ago, porn was not available everywhere all the time and somewhat hidden. In France for example, it was forbidden to use curvy pictures on posters to advertise erotic movies in the 1970s.
For that reason, porn movie producers had to be creative to attract the attention of potential viewers. Since they couldn’t use sexy pictures, they started working with typography and creative use of words, some of these posters are quite funny if you understand French.
Two French designers are currently running a crowdfunding campaign to publish a book dedicated to this very specific cultural phenomenon. Help fund this campaign and you’ll get to discover a world of great vintage posters for sexy things, but without anything sexy on it.