You probably never think of product packaging design as art, and you might be wrong to think that way. The packages in this post will prove you than there is much more to packaging than just wrapping a product in some cardboard.

1. Shoelace box

For Görtz shoes, German creative agency Thjnk extended shoe laces to give the impression that you are holding the shoes with it.

product packaging design for Götz shoes

2. Nike Air

Scholz & friends, another German agency, outdid itself with this great product packaging design for Nike. What better way to protect your Nike Air than with… air? This product allows the clients to see the product and shows why the product is great, amazing!

packaging for Nike Air

3. Origami tea bags

More than the packaging, it’s the product itself that has a great design here. These tea bags are designed to look like birds, it will impress your guests for sure. It was created by Nathalia Ponomareva, a Russian designer.

design for tea

4. Thelma’s product packaging design

The best packaging you could dream of for a warm cookies delivery company. For their client Thelma’s, creative agency Saturday Mfg did these amazing packages with a stove as part of the global branding.

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5. Sony Walkman

Do you claim that your product is waterproof? What better proof of concept than packaging it in water? That’s exactly what Sony did for its walkman, and the result is spectacular. Via Engadget.

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6. H&M gift package

A concept packaging by Swedish student Linn Gustafsson. This would be an ideal gift packaging for H&M.

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7. Harem Sultan wine packaging

Wine labels turned into dresses for bottles. A project created for duty free shops in Turkish airports. A great creation by TBWA Istanbul.

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8. Hexagon honey

A great product packaging design that reminds us where honey comes from. The made by bees vertical label is also a very nice touch. Via Lovely Package.

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9. Smirnoff Caipiroska

A clever peelable bottle, a subtle way to hint that the drink may be a bit fruity. Designed by JWT Brasil.

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10. Native Focus map

Some student work that really impressed me. These gorgous city maps packages contain some even more beautiful city maps. Via The Dieline.

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