Packaging designers have the diffucult task of bringing brand elements together into a package design that will stand out to consumers. Sometimes, the brand elements are created along with the package design. Other times, the designer has to create a packaging design that fits with the already established brand.

There are a variety of techniques designers employ to create a packaging design that is truly unique, and one of those is to design a package from the brand story, the culture behind the company. When a designer is able to connect a brand package with a culture, the connection that consumers make with that brand is often much more powerful. Now customers have an established, maybe even an owned culture with which to associate the product.

The following collection of cultured packaging designs come from a variety of regions, countries, and counties or even villages. Check out the notes underneath each collection of brand images to see the specific culture of each package. Then click on the link to read more about the designer’s angle and the brand story.

Dessert Spirit Blanket Canteen by Kailene Danae Falls

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Navajo Culture, Mid-Western section of North America

Salvatierra by Anagram

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Latin American Countries

Délice de la Vallée by Fred Carriedo

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French Culture of Sonoma County, California, USA

Mapuche Tribal iPhone Cases by Alina Kazachuk

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Mapuche Tribal Culture of south-central Chile and southwestern Argentina

Velkopopovicky Kozel for Miller Brands Ukraine by Yurko Gutsulyak

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Old Czechia Culture of Ukraine

Knee Deep Australian Wine by Studio Lost & Found

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Western Australia Culture

YouArtMe Wooden Boxes by Ewa Dagny

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Inspired by Norwich artist Randi Antonsen, handmade by family-owned company in Górsk (Gorsk) near Toruń (Torun) in Poland

Contrabando by Tres Tipos Gráficos

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Dominican Republic culture, made to look like liquor smuggled over the border

Tiger Beer Limited Edition from Ground4D

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Several Asian cultures, designed by famous artist from around the world

Schooner EXACT Brewing Company by Taphandles

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The nautical culture within Seattle, Washington, USA

Eau de España by Tatabi Studio

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The culture surrounding the bull fights/the matadors of Spain

Vitis Vinifera by BrandSession

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The culture of the old pharmacy in Granada, Spain

Apinya Thai Chili Sauce by Aspara

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Japanese culture

4Elements Greek Wine by Chris Trivizas

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Culture of Peloponnese in ancient Olympia, Greece; the tetrology symbols are of the four elements of nature (water, earth, air and fire)

Do you have any favorite cultured packaging designs you’d like to share? Any of these your favorite? Also feel free to share any critiques you have.