This vehicle is actually a Ford Falcon that was re-purposed into a book-carrying tank. This project, rightfully titled “Weapons of mass instruction”, was created by Buenos Aires based artist Raul Lemesoff and sponsored by 7up.
The book travels with around 900 books that are distributed for free while going around Argentine’s cities and rural communities. What better way to celebrate World Book Day?
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.