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Why are the Grand Slam’s logos so bad?
Yesterday, as I was watching Roger Federe kicking Robredo’s ass, my eye kept on being attracted by the US Open logo in the background, it was horrible. After the game I decided to check whether the other grand slam tournaments’ logos were that bad… and they were!
Thanks to 99designs, the US Open logo was created for $49.-
Too complicated and meaningless, looks like a bad car logo…
Traditional, but it makes sense for Wimbledon I guess…
Looks like some beach party is going on in Melbourne!
The US open one is truly a disaster. I hate to be judgmental or critical like this, but it really is awful. It’s funny the way the swoosh is ahead of the ball’s direction. 49.00? So much for market value. Then again, that’s probably what it’s worth in terms of quality.
I’m having trouble figuring out the reason behind having the logos so large, and complicated. Especially the Australian Open (not sure why it was lower case in the logo?)
Maybe because these competitions are not branding the same way a large global entity like Coca-Cola, NIKE or WWF are. They can get away with something that is less versatile, and less remarkable/memorable.
My two cents on crowdsourcing? If you ask for people to volunteer their time for free in hopes of handouts or a “win”, you can expect that no professionals will have the time to “donate” submissions. We will all be very busy with very serious clients who both appreciate and value the talent, skill, experience, and time involved in a professional design project.
Pam
I don’t mind the Australian Open one at all. The rest are definitely rubbish!
I was watching yesterday and thought…oh, looks like someone went to LogoWorks… Guess the economy is forcing some pretty poor decisions these days, but it goes to show the importance of leaving things like this in the hands of professionals : not middle school kids with a stolen version of Illustrator!!!
The third one… I think I’ve seen that in a clipart book somewhere.
The whole sport industry is a graphic disaster.
Take a look in the book edited by the Olympic Movement that references all the federations, theirs logos, etc… an endless source of prospect;-)
The flame is going the wrong way
why would you want to register that as a trademark? Frightened that Microsoft clipart might want to steal it? No designer in their right mind would want to copy it. Not one that wants to work again that is….
This is a great post. I also don’t like the logo but most times in my expereience, clients like shiny and new looking logos. They don’t think about branding in the long run.
Interesting post.
I think it could use some constructive criticism.
I have been to the Australian Open, and it is a party – its just as much about party as it is tennis. So this logo kinda fits
If your eye was constantly attracted to it… doesn’t that mean it was as affective logo?