Client testimonials may be an important content feature if you’re selling a product on your website because they are neutral opinions that encourage people to buy. With peer-to-peer digital communication so pervasive in both our professional and social life these days, it is no surprise that customer testimonials are one of the most powerful sources of influence when it comes to purchasing behavior.

A client testimonial is an unbiased, favorable assessment of your product, service, or company. The consumer has previously purchased from you and writes you a lovely letter of praise. A testimonial is a brief personal narrative from a satisfied customer that may be utilized as a powerful sales and marketing tool. There are several methods for obtaining client testimonials, ranging from asking your most trusted clients to answer a few specific questions to pulling quotations from current evaluations.

Customer testimonials should be included on your website for the following reasons:

They Are Increasingly Essential to Decision Making

A strategically nurtured brand promotes your online presence, which nowadays includes motivating people to talk about you in a variety of ways. While social media is an excellent tool, the capability for consumers to communicate about you on other channels is an essential element of your presence. Nearly two-thirds of customers believe that internet reviews are an important element of the purchasing process.

Improve your SEO

Continually adding and updating client testimonials provides web bots with new keyword-rich content to scan, which may help your website rank better in search engine results. The greatest feature is that it’s a nearly free source of SEO content because you don’t have to re-write anything once you’ve acquired testimonies.

Testimonials build trust

Relationship and trust-building are essential for sustaining long-term client connections. Potential clients may feel more secure purchasing if they know that others have had excellent experiences with your company. 79 percent of buyers believe internet evaluations are as trustworthy as personal recommendations from friends or family.

When you notice that other people use a service, especially well-known influencers, individuals you know in person, or at least those with whom you can identify, you are more likely to try it yourself. It’s the same as in real life. It creates trust when you ask someone you trust for a recommendation and that person can propose something. It’s only a form of social evidence. The same is true for testimonies.

It’s cold hard proof that people are using your products or services

A testimonial has a ‘legitimizing’ effect on your business since it is social proof that people have:

  • spent money on your product or service by purchasing it, and
  • care enough about you to write something great about you.

They can help you create an emotional connection

It is far simpler for visitors to connect with other customers than it is to interact with a company’s CEO. They will be able to attach to your brand more easily if they can identify the consumers in your testimonials.

When it comes to converting new clients, such an emotional connection may be a strong strategy. Keep in mind to include the names and images of the clients who provided the testimonials so that visitors may identify with them on an emotional level.

They Make You More Visible

Once determining what to buy, most customers will use search engines such as Google and Bing, or even Facebook. These websites each have their distinct methods of indexing and surfacing material, but they all prize original and new information, and customer evaluations may certainly help feed the content engine, keeping your brand liked by algorithms.

Testimonials build credibility

Testimonials provide great reviews and social proof that your brand, product, or service lives up to, and even beyond, its claims.

This is effectively a recommendation of sorts, which (when offered by actual individuals who truly mean what they say) will help your brand develop credibility.

This works great for conference or event WordPress themes where people are about to pay a lot on tickets. Building trust is essential there or you might end up having fewer tickets sold than expected.

They show you Care

Including customer reviews on your website informs the visitor that you genuinely care about the customer experience and are glad to offer your clients good feedback about your product or service.

Other aspects of your website can boost your social proof even more: accreditations, awards, safety and policy pages, and even a history page. These all demonstrate that you care about your business, which in turn demonstrates that you nurture client loyalty.

They can explain the benefits of your products or services

Client evaluations not only serve to present your organization in a favorable and trustworthy light, but they also effectively demonstrate how useful your product or service can be. Exceptional client feedback will describe the client’s requirement and how your product or service met that need.

They demonstrate the Solution

Customers have arrived at your website in the belief that your product or service would solve their ‘issue,’ whatever it may be. If they have chronic pain, a busted pipe, or want emergency investment guidance, there is a firm trying to give a solution to that customer.

Your company may address a customer’s demand in a variety of ways, and client feedback will demonstrate that you recognize their needs and have previously assisted someone with a similar need. This, in turn, establishes that crucial relationship with your potential consumer.

Testimonials add a human quality to your website

Going from the last point about making your brand relevant, marketers attempt to humanize a brand as much as possible for customers to form a strong attachment to the brand.

Incorporating reviews on your website will bring more dimensions to your brand identity, indirectly assisting you in expressing a set of traits such as likability, trustworthiness, dependability, friendliness, and superbly knowledge in some or all fields of product or service delivery.

They Give You An Open Line to Consumers

Customers nowadays expect firms to reply to their comments rather than merely publishing them.

These reviews also provide you with a venue to be open and honest with customers and to reinforce favorable evaluations with gratitude or promotions. More significantly, they allow you to immediately correct a negative review and demonstrate that you care.

Does your business have what it needs?

Testimonials, in their own words, demonstrate the real-world value of your goods and how existing consumers use your products or services.

This can assist website visitors in their first investigation to determine whether or not what you provide is relevant to their unique needs, saving you and them a lot of time.

Customer testimonials work like referrals

For good reason, people prefer to trust other customers over enterprises.

Few individuals will trust a company because they believe its ultimate purpose is to take their money. Customer testimonials, like references, persuade your visitors that they can rely on your company. So, if you’re using a business consultant WordPress theme, make sure you enable the testimonials option. You will surely generate more revenue this way.

A Testimonial Is Like a Mirror

You must provide high-quality, detailed testimonials on your website in hopes of attracting the ‘high-value’ clients you seek.

A sparse and ambiguous testimonial will draw low-value prospects. Similarly, a well-written and high-quality testimonial will attract a larger number of the targeted potential customers.

They create the Difference

In a competing marketplace, you must distinguish yourself. By including customer feedback on your website, you can distinguish yourself from your competitors and show potential consumers what sets you apart.

You can up a testimonial section on your website with a Bootstrap slider. Chances are that your website is built on Bootstrap and an already-built section that you could copy-paste and edit would fit like a glove in your code.

A customer testimonial does not have to be entirely on the benefits of utilizing the product or service; your clients may choose to share another element of their experience with you.

If it’s superior quality, faster turnaround, better pricing, a broader product selection, your enhanced expertise, or going the additional mile. Each of these, and more, are available. Demonstrate what distinguishes your company from its competitors.

How Many Testimonials to Include on Your Website?

There is no such thing as a magic number in this case. You may have a single testimony from a well-known expert in your profession, or you may have numerous testimonials.

A testimonial page is common in many businesses. You click the link to discover what other people are saying about the company, product, or service.


After you publish a testimonial on your website, it is made available to the public. Anyone planning a purchase may read it and assess its worth. Adding the greatest customer reviews on your official website not only allows you to put your best foot forward but also allows visitors to learn about real-life situations.

If you want to acquire the finest testimonial possible, you need one thing above all else: the best client you can find. Nothing improves your testimonials more than a person who genuinely likes your products and services and is prepared to provide honest comments.

About the Author

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Bogdan Sandu

Bogdan is a designer and editor at DesignYourWay. He's reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.