When you own a website then you understand how important optimization is.  Site optimization is all about making your website more effective for your target audience an optimized website is capable of providing a pleasant navigating capability and it helps to have more meaningful engagement with the customers. The goal that every website owner needs to have is what they need to achieve before they can move forward with optimization. Here are the tips which you need when looking for website design optimization.

1. Speed Test

This is the first thing that one needs to check when they are looking to optimize their website. The website online speed need to be very good. The reason for this is that most of the customers or clients visiting your website will not have the patient to wait for the page to load for minutes. The longer load time the website the higher the number of customers who would not be patient to stick around. In optimization, a website owner needs to locate the web pages which take longer to load. There are many tools which are available which can help determine which pages take time to load by checking the speed. In checking the load speed of the web page the first place to start is the home page, this is because a slow homepage will discourage visitors from navigating further.

2. Check Page size

The size of the page is another area which one should consider when looking to optimize a webpage. The reason for this is because of the larger the webpage the more time that it takes to load. This means that your website visitors will have to wait for longer for the page to load. In page size, the web owner needs to optimize the webpage to make sure that it’s less than 2MB. This will mean that all load time will be much shorter. In regard to the webpage, the reference is about all the content which has to compress that even in slow internet the load time will not be affected. The video, image, and text which include the font will need to be optimized to make sure that the users’ interaction with the website is much smoother and little time is wasted.

3. Enable Caching

When looking to optimize a webpage, caching is one of the ways that this can be made possible. The reason for this is that caching allows for the commonly accessed website to be stored in static form and thus they become easily accessible. The good thing about the creation of static files is that they load almost instantly and are by far much faster than loading files normally. To enable caching there are several applications which can be used like W3 Total cache which will ensure that there is a creation of static pages and by far improving the experience of navigating the website.  There are other caching services which can be offered by the hosting company. The goal is to get website optimization and all is required is little effort.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.