Experiential marketing, or “engagement marketing” as it’s often called, is a marketing strategy that builds direct relationships between the brand and the client. Instead of looking at the consumers as passive receivers of the message, engagement marketers address the consumers directly and engage with them.

some companies like RPM specialize in this type of marketing. Based in Wokingham, UK, the company works for major brands from all around the world. In this post you’ll see some great examples of their work. Also make sure to not miss the RPM blog, where they share what inspires them.

1. Eggsploring with Cadbury

For this big campaign for Cadbury, RPM prepared everything: trail kit and collateral, In-store shopper activity pre-Easter including live brand experience, store magazine advertorials, store website coverage and branded FSDUs, website design and development of an app. Needless to say that the campaign was a total success.

cadbury

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2. Coffee sampling for Nescafé

For Nescafé, RPM developed separate sampling strategies for targeting relevant consumers through dry and wet sampling for Nescafe Original, Nescafe Original in 1, Nescafe Gold Blend Barista Style, Nescafe Azera and Nescafe Café Menu.

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3. City remix for J&B

RPM developed the new City Remix campaign that asked consumers to capture the sounds and images that typified their cities. These were then mixed into dance tracks by top DJs around the world.

The campaign was activated in 12 countries with apps, on trade sound collection nights, off trade promotions, launch party experiences, community dialogue and creative fame through track co-creation.

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4. Step Up to the VIP Lifestyle for Johnnie Walker

Leveraging Johnnie Walker’s global F1 partnership RPM created an event that invited consumers to ‘Step up to the VIP lifestyle’ at a dramatic Formula 1 exhibition drive experience, live in Lagos.

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5. Tapas Fantasticas

RPM’s task was to broaden the appeal of Rioja wine with young, urban drinkers and encourage trial of the wine. We delivered Rioja Tapas Fantasticas, a free festival celebrating Rioja wine, Spanish food and lifestyle, held over a weekend on Potters Field, London.

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About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.