Every illustrator knows the tyranny of the white page. That moment when a client says “surprise us with your style” and suddenly your signature style feels elusive. AI serves as both muse and assistant here, helping you overcome blocks and explore directions you might never have considered.

The Illustrator’s AI Toolkit

Midjourney (Still champion for style)

  • Best for: Painterly effects, conceptual art, stylistic exploration
  • Pro tip: Use --style raw for less opinionated, more literal results

DALL-E 3 (via ChatGPT Plus)

  • Best for: Precise scenes with specific elements, characters with consistent features
  • Pro tip: Use ChatGPT conversation to refine: “Make the character younger, change her shirt to plaid”

Adobe Firefly

  • Best for: Commercial projects, extending artwork, ethical concerns
  • Pro tip: Use “Generative Fill” to add elements to existing illustrations

Procreate Dreams/Procreate (with AI features)

  • Best for: Animators and illustrators wanting AI-assisted in-betweening
  • Pro tip: Use AI to generate texture overlays or pattern ideas

Developing Your AI-Assisted Style

The biggest complaint about AI illustration is “it all looks the same.” Here’s how to make it uniquely yours:

Step 1: Create Your Style Reference Sheet

  1. Gather 10-20 of your favorite illustrations you’ve created
  2. Feed them to Midjourney using /describe to get prompt keywords
  3. Note recurring terms: “bold outlines,” “limited palette,” “textured brushwork”
  4. Create your personal style prompt base: “In the style of [Your Name]: [keywords from above]”

Step 2: The “Assembly Line” Method
Instead of generating complete illustrations, generate parts:

“A curious fox character, anthropomorphic, wearing a vest, detailed eyes, in my style”
“A mystical forest background with glowing mushrooms, dusk lighting”
“Various magical artifacts: glowing orb, ancient book, crystal pendant”

Now composite these in Photoshop, illustrating connections, adjusting colors to harmonize, and adding your hand-drawn touches. The final is 60% AI parts, 40% your original illustration work, and reads as 100% your style.

Practical Workflow: Editorial Illustration in 2 Hours Instead of 8

Assignment: Illustration for article “The Future of Remote Work”

Traditional process:

  • Research & sketching: 2 hours
  • Client approval: 1 hour
  • Final illustration: 5 hours
  • Total: 8 hours

AI-enhanced process:

Hour 1: Concept Storm

  • Prompt to ChatGPT: “Give me 10 metaphorical concepts for ‘the future of remote work’ as editorial illustrations”
  • Gets: “A tree with laptops as leaves,” “A neural network connecting home offices,” etc.
  • Choose 3 strongest, generate quick AI thumbnails for client

Hour 2: Asset Generation

  • Prompt to Midjourney: “A minimalist illustration of a neural network made of home items: coffee mugs, plants, monitors. Clean lines, flat colors, editorial style”
  • Generate 20 variations, pick best elements
  • Generate separate elements: characters working, floating UI elements

Hour 3-4: Composite & Polish

  • Assemble in Illustrator/Photoshop
  • Redraw connections to be more intentional
  • Add custom typography elements
  • Apply consistent color grade
  • Add hand-drawn texture overlay

Result: 4 hours, client thrilled, illustration is original enough for copyright.

Specialized Applications

Character Design Consistency
The holy grail: getting AI to maintain a character across scenes. Workflow:

  1. Generate your perfect character
  2. Use that image as reference in subsequent prompts: “Same character as [image], but holding a map”
  3. Still getting variations? Trace over the face/features to maintain consistency

Pattern & Texture Creation

“Seamless pattern of abstract paint strokes in [your colors], watercolor texture, 300dpi”

Generate, test the tile in Photoshop, use as background for your illustrations or product mockups.

Storyboarding

“Four-panel storyboard showing a person discovering a new app: 1) frustration with old way 2) discovering app 3) trying feature 4) happy result. Simple line art, clear emotions”

Instant storyboard for client presentations or social media content.

The Ethics of AI Illustration

Transparency Tiers:

  • Tier 1 (AI-assisted): “I use AI to generate concepts and some base elements”
  • Tier 2 (AI-heavy): “This illustration incorporates AI-generated artwork”
  • Tier 3 (AI-curated): “I art-directed multiple AI generations to create this”

Pricing Considerations:
Your value isn’t in the hours of rendering anymore, it’s in:

  1. The creative direction (what to ask AI for)
  2. The curation (which outputs to use)
  3. The finishing (making it professional and original)
  4. The client relationship (understanding their needs)

Charge for value delivered, not hours saved.

Client Communication Script

When introducing AI into your illustration process:

“To give you the most creative options efficiently, I now use AI in my concept phase. Think of it like a super-powered brainstorming partner. I’ll generate dozens of directions quickly, then apply my artistic skill to refine the best one into a finished, original piece. This means you get to see more possibilities and we spend more time perfecting rather than starting from scratch.”

Your Illustration AI Workflow Cheat Sheet

  1. Concept Phase: ChatGPT for ideas → Midjourney for thumbnails
  2. Asset Phase: Generate individual elements separately
  3. Assembly Phase: Composite in your design software
  4. Polish Phase: 30-50% original drawing/painting over
  5. Finalize: Add textures, adjust colors, ensure consistency

Action Steps

  1. Create your personal style prompt library
  2. Practice the “assembly method” on a personal project
  3. Update your contract to include AI usage terms
  4. Create a portfolio piece showing before (AI gens) and after (your finished work)

AI doesn’t replace your hand, it gives your imagination a faster way to communicate with your tools. The magic still happens in the space between the generated idea and your finished piece.

About the Author

author photo

Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.