The famous stock image company has decided to redefine the way it watermarks its pictures. With this new kind of elegant watermark, Getty Images credits the author of the photo, and gives a short URL to let people who are interested by the image go to the page to check it out.

One may think that it’s just a small detail, but for a stock photo company, this kind of change can have a huge impact.

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.