Samsung ad that claims it will take your selfies to the next level

This advertising campaign for Samsung rides on the popularity of selfies. The text and images that most cell phones and cameras will just let you take shitty selfies, and that their camera will turn your self-pictures into real portraits.

For that, they took some of art history’s most famous paintings and recreated how the setting could have been around it. The portrait itself can only be seen in the camera’s little screen, which suggests the high-quality of the camera.

This campaign was created by Leo Burnett Switzerland, who did a great job in terms of photography and image editing. It yet another example of how art can influence advertising.