“See whatever you want to see”: clever ad campaign

With you Jeep, you are supposed to be able to go everywhere. This is what Leo Burnett France tried to illustrate in this cool campaign.

Each animal can be seen upside down, suggesting every time that you could go see that animal in its natural environment with your Jeep. The simple black and white visuals represent a giraffe or a pinguin, a deer or a seal, and an elephant or a swan.