If my title wasn’t understandable, so+ba is a graphic design agency based in Tokyo, Japan, and directed by two swiss designers, Alex Sonderegger and Susanna Baer. Their name, so+ba, is a contraction of the first two letters of each designer’s name and a reference to the location of their studio, a former soba shop.
Specialized in editorial design, so+ba gives books and magazines fresh and creative looks. While respecting the swiss tradition of rigorous typography, they let their creativity explode to get amazing results.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.
