Several businesses know the benefits of using infographics to convey key messages through digital content marketing. A great infographic is used to improve brand awareness and credibility.
Everyone is creating an infographic for their digital marketing. So, how do you stand out from the rest? Your own infographic can be better than your competitors by following the tips for creating effective and visually appealing infographics discussed below.
What is a Good Infographic?
A good and successful infographic can effectively communicate information in a simple and easy-to-understand manner, regardless of how complex it may be. Great infographics are very useful to your target audience, which helps them put the information offered in the proper context and in the best visual form possible.
Making infographics with poor and cluttered layout is a big no-no. Your visual content should be appropriate to be able to communicate compelling and coherent information. It should contain graphs, diagrams, images, icons, etc.
8 Tips for Making Engaging Infographics
Creating infographics is easier by following the tips below. These are tips for creating effective and visually appealing infographics.
1. Avoid Errors
If you are creating an infographic for the first time, you should know the dos and don’ts of a great infographic. However, if you have been making infographics for quite some time now, you must be aware of the possible errors you can make.
The first error you must avoid is not doing enough research and using misleading or unreliable sources of information. The next error you must avoid is overwhelming your infographics with distracting visual elements.
Lastly, it is a big mistake to continue creating infographics with errors and not try to correct them. Mistakes are inevitable, but correcting yourself and improving your work can result in success.
2. Focus On Your Target Audience
An infographic aims to educate audiences by transforming complex information into easily understood information. You must know why and who you are making the infographic for.
Your design, layout, visuals, and use of appropriate language should be based on your intended audience. For instance, if you are working on an infographic created primarily for young children, you must incorporate several images and minimal text.
If you need to make an infographic with a lot of text, write a blog post containing the infographic instead so you can elaborate the contents on your blog. The purpose of the infographic is to give a summary of the content that audiences can easily recall.
3. Use Storytelling Method
You can guide your audience in understanding your infographic through data storytelling. Your audience can easily absorb and remember important elements when information is delivered through telling a story.
A good story is coupled with great images. These images improve the delivery of the story and help bridge the message you want to deliver to your audience.
4. Choose the Appropriate Template and Layout
Templates make it easier to create infographics. These are pre-made and contain default layout, font, and color settings. Different templates have different structures and layouts. Hence, you have several options for positioning or organizing your content.
You can create infographics using professionally made templates from Simple Slides. You don’t have to be a graphic designer to create an infographic that can attract clients. Infographic templates from Simple Slides are customizable, and you can revise them to suit your personal needs.
5. Do Research and Use Reliable Sources
Many marketers prefer the use of infographics because of their visual appeal to attract readers. However, the design alone is not enough. Your infographic should be highly informational. It should contain information that is relevant, up-to-date, and credible.
You can find reliable sources of information when you do research. Research helps you understand the topic better and shows how your infographic content will progress. Always credit your source by providing citations at the bottom of your infographic.
6. Use White Space
A compelling infographic balances the use of white space and visual elements. Give your infographic enough space to “breathe” by leaving many negative or white spaces. Your eyes can easily navigate (read) the entire infographic if it uses white space.
An infographic with no white space or too crowded is overwhelming and hard to read. Your audience may show little interest in reading it and would pass by it.
7. Choose Appropriate and Relevant Visual Elements for Data Visualization
You can easily choose the appropriate visual elements for your infographic when you understand your content. You can incorporate different types of visuals, such as pie charts, bar charts, bubble charts, and Venn diagrams.
Bar charts are used when comparing data sets. In contrast, pie charts represent parts of a whole. Bubble charts, on the other hand, are similar to scatter plots that show the relationship that exists between numeric variables. A Venn diagram also shows the relationship between things or groups of items and explains themes.
Aside from graphs and diagrams, photos are excellent visuals for your infographic. Photos, especially those of human faces, are an excellent way to elicit emotions from your audience. Photos are great visuals when referencing particular individuals or showing changes over time.
Choosing and using the correct type of visual form for your infographic is not enough. These visuals must be positioned on your infographic in the right place and manner.
8. Design Style Should Stay Consistent
An infographic with consistent design helps gain your audience’s trust. Audiences may lose interest when they see incorrect data, disorganized content, and a boring infographic. Be consistent with your overall design, content tone, font, and colors.
You don’t have to be a graphic designer to be able to create amazing infographics. There are several design templates that you can use to make infographics effortlessly.
The ultimate goal of an infographic is to be able to cause the audience to act. It should encourage or inspire the audience to move and do something simply because they understand the message.
You can achieve this goal by following the tips for creating effective and visually appealing infographics listed above.