This is more of an advertising gimmick than a really practical packaging, but I like the idea. It’s probably the best way to make it obvious that your watch is waterproof, but not the best way to include a user manual in your packaging. This package was created by Scholz & Friends in Berlin for Festina.

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About the Author

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Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.