If you have ever been responsible for a website before, you know how difficult it can be to manage the time it takes to build the site as well as make sure that it can compete in the market. Having a functional website is just one small part of the future of your brand and the process of construction and design can be extremely consuming.

Using a professional designer can be advantageous for your company. Here are some of the best ways that you can enjoy improvements to your business and pick a quality web designer to bolster your online brand:

Check out their portfolio

The quality of a web designer’s portfolio can speak volumes about what they can do for you. If a portfolio appears to be disjointed or there are aesthetics in the designs that don’t fit what you want to do with your company, you may want to choose someone that has designs which resonate with you.

Their experience

A website designer with experience can present you with a better solution for your business. Someone with years of experience completing designs for your industry can be a huge help for you and choosing a web designer that can be confident in managing changes to their industry can be important too.


Making sure a website designer can fit into your budgetary needs is important as well. With the help of a designer that will add real value to your website, you can make sure that the process of getting online will be handled more comfortably for your budget.

Consider some of these top ideas if you are looking at hiring a web designer. Choosing someone that meets your needs for budget, quality of portfolio and experience can all be important as you are moving forward with a web design project.

What kind of website do I need?

Working with a designer and describing what you need for a website is not always easy. Most of the time, websites are divided into 4 main subtypes. Understanding what you may need will often mean breaking down a website design into one of these subtypes:


An authority site is all about establishing an online presence for your business. This is a place where your customers will learn more about your company, its where all your leads will go to research your brand and it stands as the main website you use for answering detailed questions about your brand or product before you make sales.

Lead generation

These sites are often designed to be the first site customers will visit from a search engine. These ae sites that cater to buys that have intent to get a product, but they just want to follow through with some brief info about your product before they make a purchase. The optimization and content here needs to be concise.

Sales site

A good sales site needs to be able to convert your leads into new sales. If you need a website to process  payments, schedule appointments for your customers and more, this is likely the type of website you need to seek.


Utility websites are more of tools that function like a website, but they are mostly the full service and product. Sites like Facebook and businesses like Airbnb are the ultimate utility sites. They aren’t designed to generate sales or leads, they are just online spaces that serve a function for the user.

When you understand the site that you may need or the combination of pages you may need to build to have success, you can work at generating greater improvements for your brand online. Be sure that you are able to go forward knowing what type of site you need to succeed!

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.