20 beautiful but simple e-commerce websites

E-Commerce stores are ever-evolving and often redesigning their sites to keep on top of their competition. We’ve selected a showcase of 20 beautifully designed, but modern and simple e-commerce websites.
Ranging from well-known brands to small startups, they all leave their own print on the internet and bring out the brand personality. We hope these designs will inspire you.
1. Beats by Dr.Dre

2. Mr Porter

3. Dyson

4. Hollister

5. Barneys, New York

6. Harvery Nichols

7. Shoon

8. SurfStitch

9. Troggs Surf Shop

10. Lipsy London

11. Apple

12. H&M

13. HP

14. Hunter’s

15. Indochino

16. Bridge55.com

17. Gucci

18. Express

19. Polo Ralph Lauren

20. Nike

About the Author: Roger is a designer and writer working with suppliers of Yankee Candles. He is also interested in outdoor sports, coffee and collecting Christmas candles.




You’ve got all wrong:
the title: I believe the “but” is misplaced. Simple is always beautiful.
the selection: I’m not seeing a single simple e-commerce website in here
A nice dose of morning inspiration, not seen many of these before.
(There is a spelling mistake in the first link – suppose it should be drdre.com, not dredre? And Hollister link leads to some ostomy care website)
Lovely selection, I don’t know why some of the comments so far have been so negative. Really good inspiration for me this morning along with my coffee!
The first of these has failed and is up for sale, “Buy this domain”. A tragic illustration that good design does not mean financial success.
http://www.dredre.com/
The second of these is almost unreadably small on my Android phone and starts with an error message, “Web page not available”
http://www.mrporter.com/
The font of the third is microscopic on my Android phone. I cannot read it without zooming to about 400%.
http://www.dyson.com/
The fourth shows as an almost empty page, without about 10 words in total and no products. On my desktop it’s just as simple, with messages about “continence care” and “wound care”. WTF???
http://www.hollister.com/
That’s as many as I have the patience to check.
Beautiful websites? You cannot be serious.
The actual url for the “beats by Dr. Dre” site is http://beatsbydre.com/
Loving the Surf Stitch one. Apple also = king of simplicity.
INRE the Hollister example … what @Irina above said about the Hollister link is correct and you should fix that. Specifically it should be http://HollisterCO.com, not hollister.com.
Lovely selection of stores, keep em’ coming! Love Indochino…