Unique and interesting product packaging designs can be one of the hardest things for a designer to create – but also one of the most rewarding. Products on supermarket shelves often have to compete with each other – but most products also have a similar design, or follow particular conventions that make them look reasonable alike. That’s where creative product packaging has the advantage – if a product has a remarkable, memorable and unusual packaging design then it can stand out on the shelf and can earn more sales (or at least, be talked about more often).

Of course, it’s not always easy to create something that stands out and grabs attention without going too far and looking like a novelty product, or gaudy. That’s why we’ve brought together a showcase of creative, beautifully designed and fantastically inspired product packaging designs that stand out while still looking professional. We hope you find the collection a useful source of inspiration for your next design project.

1. Luis Pato Wines

Source

2. Emperor Love Tea

Source

3. The Cloud Factory

Source

4. Pist! Pistachios

Source

5. Bzzz Honey

Source

6. AleBrowar

Source

7. JJ Royal

Source

8. 1800 Tequila Essential Artists Series

Source

9. The Michelberger Booze Company

Source

10. Grain Creative Tea

Source

11. Sennheiser Headphones

Source

12. Frozen Ghost Vodka

Source

13. What Ever

Source

14. Truett Hurst x Safeway

Source

15. No-Li Brewhouse

Source

16. Note Headphones

Source

17. Duracell Batteries

Source

18. Absolut London

Source

19. Wood by Dsquared2

Source

20. Minister

Source

Are there any examples of beautifully designed, inspired & creative product packaging designs that you think deserve a mention? Please do let us know in the comments.

About the author: Dan writes for The Handpicked Collection and The Handpicked Foodstore. In his spare time he enjoys studying graphic, print and web design.