While the new logo designed for the Opera will probably not get as much attention as the building’s architecture, it is still innovative and worth taking a good look at. This re-branding was achieved in collaboration by Interbrand Sydney, Collider (for motion design), and Laurenz Brunner (for typographic work).
The logo design is mostly typographic, with a custom font created for it. Subtle shading effects are added on the letters to give a hint that reminds you of the building’s design. The typeface was named Utzon, after the famous architect.
The typeface in action in the building and on promotional posters.