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Logo design

Logo designers at their best, some great inspiration for all graphic designers.

September 28, 2017
7 Essential Tips to Follow When Designing a Logo
7 Essential Tips to Follow When Designing a Logo

The logo is an important brand identity that represents the face of any brand. You should exercise great care in designing your brand logo since it gives the first impression about your company to your prospective customers. A logo is not merely a graphic design but a powerful asset and a meaningful visual representation of […]

August 12, 2017
An elegant redesign for the Cincinnati Ballet logo
An elegant redesign for the Cincinnati Ballet logo

At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]

March 7, 2017
A SpaceX rebrand designed by a graphic design student
A SpaceX rebrand designed by a graphic design student

It’s a bit hard to admit when you are a seasoned graphic design professional, but from time to time design students do much better work than older designers. This rebranding of SpaceX by Yuma Naito is an excellent example of this. This school project could easily be used in real life conditions by SpaceX, and […]

January 24, 2017
A new logo for Mozilla
A new logo for Mozilla

In a recent article on its blog, Mozilla announced a rebranding that brings the company to its roots. The non-profit company changed from a plain text, sans-serif logo, to a more thoughtful design that uses a slab serif logo and twists a few letters to make you think of your browser instantly. A before/after view […]

January 20, 2017
A typeface inspired by an orchestra conductor for LSO’s identity
A typeface inspired by an orchestra conductor for LSO’s identity

The London Symphony Orchestra new logo and identity was reveiled recently by The Partners, the agency behind this new creation. In a creative twist, the designers took the type at the core of the logo and tweaked it to follow the movements of the orchestra’s conductor.

January 18, 2017
A proposal to change the WWF logo to a polar bear
A proposal to change the WWF logo to a polar bear

For decades, the panda was the iconic animal used by the WWF on its logo. The Chinese animal was emblematic of disappearing species, thus an excellent choice for the NGO. With the debate on climate change and its effect on animals’ environment, should the WWF send a strong message and go as far as changing […]

December 21, 2016
A topographical identity for Gavth Studio by Tugba Ozcan
A topographical identity for Gavth Studio by Tugba Ozcan

For this corporate identity, London based graphic design and art director Tugba Ozcan took her inspiration from topographical maps to give a sense of depth to the logo. The word Gavth meaning deep pit in old language, the choice of the topographical features makes a lot of sense.

December 14, 2016
A corporate identity created with blocks for Monetize
A corporate identity created with blocks for Monetize

To better suit their activity, Monetize decided to change name and become Froda. With that, the company had to find someone to design a new logo. They called Snask, a Swedish design studio. The designers took the option to work with building blocks, but litterally. They used blocks with three different colors to create a […]

November 18, 2016
Tenth Muse identity by Studio MPLS
Tenth Muse identity by Studio MPLS

Based in Minneapolis, Minnesota, MPLS Studio is a design agency that knows how to create powerful branding. They proved it again by creating the corporate identity for Tenth Muse, a perfume brand that can now brag about having one of the coolest line-based identites.

November 15, 2016
Lucas Gil-Turner creates clever logos for every day words
Lucas Gil-Turner creates clever logos for every day words

50 Words is a logo collection created by Lucas Gil-Turner during a workshop. The graphic designer took common words and designed a logo for each, each logo being a brand that reveals something about the word. Black & white was used to focus on the form, the words chosen are the 50 most commonly used […]

August 4, 2016
Branding and graphic design by Refinery 43
Branding and graphic design by Refinery 43

Refinery 43 is one of these super reliable design studios. They are not superstars, but you can count on them to always produce top notch design work. Located in Newburyport, Massachusetts, they work as a small team to do big things. But just see for yourself.

June 21, 2016
A logo for gratuity free restaurants
A logo for gratuity free restaurants

When you come from Europe, the tipping culture is a somewhat surprising part of American culture. Tipping culture means that waiters are not getting paid well if the restaurant has little business. When business goes well, waiters are getting a share of the revenue that is not really fair for chefs, dishwashers, and all other […]

June 2, 2016
Geometric branding for The Playlist by Blok
Geometric branding for The Playlist by Blok

Toronto based graphic design agency Blok created a pretty cool geometric branding for The Playlist. While grid-based, this identity is just as playful as you would expect it. The designers had fun moving the colors around to create layouts that match the music business consultants’ activity.

May 19, 2016
A collection of well-designed negative space logos
A collection of well-designed negative space logos

On Designer Daily, we’ve often discussed the importance of white space, here is some practical inspiration in logo design. Knoll A subtle logo that looks like a gift, designed by NB branding & communication. Ryan Biggs associates A clever way to combine the company name’s initial letters. Design by id29. Yoga Australia Nice way to […]

May 4, 2016
Another take on the Tokyo 2020 Olympics logo
Another take on the Tokyo 2020 Olympics logo

The Tokyo 2020 Olympics logo is a disaster. It’s not a matter of design, the official logo¬†doesn’t look¬†too bad. The problem comes from all the controversy that came with the creation of the logo. The first logo proposal was abandonned because of plagiarism accusations, so there is a lot of bad PR around the branding […]