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Logo design

Logo designers at their best, some great inspiration for all graphic designers.

October 8, 2018
Issho branding by Dutchscot
Issho branding by Dutchscot

Issho is a Japanese restaurant based in England, in Leeds to be more accurate. In Japanese, the name of the place means “Togetherness”, a quite appropriate name for a place that bring people together. For their branding, the restaurant owners called Dutchscot, a London-based design consultancy. The designers opted for a concept based on the […]

October 3, 2018
Beautiful and elegant visual identity
Beautiful and elegant visual identity

h3l, a branding agency based in Argentina, recently released a great visual identity for Familia Mastrantonio. The scope of the work included the company logo, as well as packaging and identity for three wines.

September 27, 2018
10 Basic Tips For Designing Great Logos Yourself from Designhill
10 Basic Tips For Designing Great Logos Yourself from Designhill

Today, entrepreneurs and small business owners have a lot of do-it-yourself tools available to create brand identities for themselves. Budget-minded businesses can get by without spending lots of money on graphic designers and advertising experts. Designhill is a graphic design marketplace, who have created a logo maker tool that can help you design a logo in […]

August 30, 2018
Mozilla Firefox is asking for your opinion on its rebranding
Mozilla Firefox is asking for your opinion on its rebranding

Mozilla didn’t change the Firefox logo for a very long time. Actually, the free and open-source browser uses the same logo since its launch in 2002. Things are about to change, the company is working on a new logo, a new design system to be more accurate. As it works on concepts, Mozilla wants to […]

August 23, 2018
What Makes An Amazing Logo Designer & Where To Find One?
What Makes An Amazing Logo Designer & Where To Find One?

An outstanding logo reflects the tone, vision, and values of your company or brand. It is your first impression to the outside world, one that can affect a client’s brand awareness, buying decision, and general attitude towards a certain product. Ensuring your business has an appealing and effective identity is critical. With many logo design […]

August 9, 2018
Famous logos brought to life using 3D printing
Famous logos brought to life using 3D printing

Taku Omura is a Japanese designer who runs oodesign. One of his most recent personal projects involves famous logos and 3D printing. He digitalized the logos in 3D, then tried to find a way to give them a real-life use (other than their original branding purpose).

June 19, 2018
3 tools that make Wix perfect for building business websites
3 tools that make Wix perfect for building business websites

Wix is without a doubt the most famous website building tool nowadays. It has millions of users for a good reason, it’s a powerful tool that makes website creation very accessible to anyone who knows how to use a computer. One of the reasons for Wix’s success is that all their tools can be used […]

December 13, 2017
The branding work of Ivan Chermayeff
The branding work of Ivan Chermayeff

You may never have heard his name, but Ivan Chermayeff was one of the most influential designers of the 20th century. Unfortunately, I must write “was”, because the logo design expert died last week at the age of eighty-five. In his over 60 years career, Chermayeff designed some of the most memorable logos, many of […]

December 2, 2017
Could you draw these famous logos from memory?
Could you draw these famous logos from memory?

For testing brand recognition, asking people to draw the logo from memory is probably the best test you could imagine. That’s what the Branded in Memory project did. They took 10 famous logos and asked 156 Americans to draw them from memory and studied the results. Here are a few examples, check the other on […]

September 28, 2017
7 Essential Tips to Follow When Designing a Logo
7 Essential Tips to Follow When Designing a Logo

The logo is an important brand identity that represents the face of any brand. You should exercise great care in designing your brand logo since it gives the first impression about your company to your prospective customers. A logo is not merely a graphic design but a powerful asset and a meaningful visual representation of […]

August 12, 2017
An elegant redesign for the Cincinnati Ballet logo
An elegant redesign for the Cincinnati Ballet logo

At Cincinnati Ballet, a change of leadership was what triggered a redesign of the institution’s logo. The rebranding was much needed, as the Ballet had serious visual inconsistencies. LPK Design was commissionned to do the design work, opting for a logo mark that mixes a classic Didone typeface with calligraphic work, thus creating a sense […]

March 7, 2017
A SpaceX rebrand designed by a graphic design student
A SpaceX rebrand designed by a graphic design student

It’s a bit hard to admit when you are a seasoned graphic design professional, but from time to time design students do much better work than older designers. This rebranding of SpaceX by Yuma Naito is an excellent example of this. This school project could easily be used in real life conditions by SpaceX, and […]

January 24, 2017
A new logo for Mozilla
A new logo for Mozilla

In a recent article on its blog, Mozilla announced a rebranding that brings the company to its roots. The non-profit company changed from a plain text, sans-serif logo, to a more thoughtful design that uses a slab serif logo and twists a few letters to make you think of your browser instantly. A before/after view […]

January 20, 2017
A typeface inspired by an orchestra conductor for LSO’s identity
A typeface inspired by an orchestra conductor for LSO’s identity

The London Symphony Orchestra new logo and identity was reveiled recently by The Partners, the agency behind this new creation. In a creative twist, the designers took the type at the core of the logo and tweaked it to follow the movements of the orchestra’s conductor.

January 18, 2017
A proposal to change the WWF logo to a polar bear
A proposal to change the WWF logo to a polar bear

For decades, the panda was the iconic animal used by the WWF on its logo. The Chinese animal was emblematic of disappearing species, thus an excellent choice for the NGO. With the debate on climate change and its effect on animals’ environment, should the WWF send a strong message and go as far as changing […]