swiss branding

I already knew that my country’s government was paying a lot of attention to its marketing worldwide, but I didn’t expect it to work so well on its branding. I found this article via SwissMiss’ blog, it was a very interesting read and lead me to this website where you can have all the details about the Swiss brand.

I suggest that you take a good look at the website as it’s a great real-life example of branding thoughts, the Corporate Identity Manual Switzerland (PDF) is also a must-see branding guide.