Wonderful use of negative space for the Köln Zoo logo
The city of Köln, in Germany, has a zoo famous for its elephants. It’s not surprising that they chose that animal to represent them on the logo, with a wonderful use of other animals to create the negative space.
Even cooler, they created a special branding for easter, changing the elephant into a rabbit, still using other animals for white space. They also created some special egg packages and posters themed around rabbits and eggs.