In the age of online branding, some would think that business cards are a thing of the past. It’s far from true!

Printed business cards are still a very simple and practical way to give out your information to anyone, in any situation. In some cases, handing out a business card can be the best conversation starter, especially if you have been creative with your design.

How to create an impact with your business card and start a conversation

To create an impact, your business card has to be different from others in one way or another. It can be with a creative idea, special folding, or a provocative text on it, but it can be more simple. If your business card is well-crafted and printed, it will often be enough to have people asking questions.

1. Go with different shapes

Not all business cards should be rectangular. Modern cutting techniques make it very affordable to shape your cards differently. Pull out an oval-shaped business card and you will see some surprise in the eyes of your interlocutor.

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2. Be creative with your paper choices

The people who are handed your business cards will not only be able to see it, but they will also feel it even if they are not looking at it. The right choice of paper can say a lot about your business and it can be a great conversation starter.

3. Add a quote on your business card

There is a reason people like to share quotes on social media, the quotes are an easy way to let someone famous say something deep better than you would have said it yourself.

Add a quote that reflects your business values on your card, and people will surely start talking about it when they are handed the card.

4. Don’t put a phone number

Or don’t put another information that people are expecting to see on your business card. People will notice it and ask about it, which can be the beginning of a conversation. You can for example answer that you are generally too busy to take phone call, but that you are willing to give them your phone information, this will make them feel more unique.

5. Choose a creative job title

If you are in a large corporation, you may not have your word to say on this, but if you are a freelancer or a small business owner, it’s up to you to choose the job title you want, and, let’s face it, CEO or General Manager sound a bit weird when you are a sole proprietorship.

Why not try something a bit different and go for “Chief Visionary Officer” or “Master of All That Is”, it will surely get you more reactions than a dull title.

6. Use a QR code

Nowadays, QR codes are popular enough to be used safely and know that people will know how to use them. The nice part about QR code is that they let you expand the reach of your business card. You can use them to send people to your website, of course, but you can also use them to let people add you on LinkedIn or any other creative thing that you can think of.

7. Use AR on the card

Augmented Reality is the amazing new technology that allows you to add all kinds of content to a visual when filming it with your cell phone. Using AR, you can, for example, add some video introduction to your business card.

8. Use photography

A picture is worth a thousand words. Everyone knows that, or at least everyone should know it. Using powerful photo imagery is a great way to have people more interested in your business card.

9. Use a coupon on your business cards

A business card is not only a medium to share some printed contact information, it also acts as a proof that you have met a certain person. To reward the people you have met in person, add a coupon code for your services or products, this way you will be sure that they will not forget you.

10. Use 3D on your business cards

3D or embossing will bring your business cards to a whole new world. It allows you to be more creative and add special effect, but also to ensure that people will be able to feel your business cards, not only to read them.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.