Unique and interesting product packaging designs can be one of the hardest things for a designer to create – but also one of the most rewarding. Products on supermarket shelves often have to compete with each other – but most products also have a similar design, or follow particular conventions that make them look reasonable alike. That’s where creative product packaging has the advantage – if a product has a remarkable, memorable and unusual packaging design then it can stand out on the shelf and can earn more sales (or at least, be talked about more often).
Of course, it’s not always easy to create something that stands out and grabs attention without going too far and looking like a novelty product, or gaudy. That’s why we’ve brought together a showcase of creative, beautifully designed and fantastically inspired product packaging designs that stand out while still looking professional. We hope you find the collection a useful source of inspiration for your next design project.
1. Luis Pato Wines
2. Emperor Love Tea
3. The Cloud Factory
4. Pist! Pistachios
5. Bzzz Honey
6. AleBrowar
7. JJ Royal
8. 1800 Tequila Essential Artists Series
9. The Michelberger Booze Company
10. Grain Creative Tea
11. Sennheiser Headphones
12. Frozen Ghost Vodka
13. What Ever
14. Truett Hurst x Safeway
15. No-Li Brewhouse
16. Note Headphones
17. Duracell Batteries
18. Absolut London
19. Wood by Dsquared2
20. Minister
Are there any examples of beautifully designed, inspired & creative product packaging designs that you think deserve a mention? Please do let us know in the comments.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.