If you’re running a business, whether it’s on a small or large scale, there is one thing that is vital to the success of this business- and this is your customers. How well you deal with them and the substance and consistency of your communication with them is something that can really make or break any business. It may seem daunting at first because catering to the masses is no easy feat. People have different needs at different times, technology is changing, Making it absolutely important to stay on top of the game, and most markets are pretty competitive. But the secret to any kind of success is to go back to the basics. And this is just as valid when it comes to staying connected with your customers. This is why we’ve broken it down into 3 easy steps that can help you get connected with your potential clients.

Make the call

Sometimes the oldest methods of connecting with your clientele are the best, and this is evident because the importance of customer care through calls is still at the top of its game in any business. There’s something about being able to actually speak to someone that beats even the most advanced communication technology. But that’s not to say that technology hasn’t played a part when it comes to making phone calls. It’s safe to say that Asia plays a huge role in the business market, and that’s why you’ll find that pretty much all businesses that provide customer service will have virtual phone numbers in Asia so that they can easily make calls to their clients and potential clients from all over the world without having to incur crazy fees. Making international, local and even conference calls tend to be much less costly when using virtual numbers and in turn, make it that much easier to reach out to a wide number of customers.

Social media connects all

Any smart business owner will know that social media is not merely just for socializing with friends and posting pictures of your vacations. The social media network is huge and connects to a large population of the planet, and this is probably the best way to connect to new and existing customers. Posting ads and having a page dedicated to your business is a good starting point. It also gives the message to your clients that they can contact you 24hours at any time.

Texts & emails

Once you have your client base and their contact information, it’s important to keep them updated and have a monthly or fortnightly email and text sent out giving them new updates on your products and services so that they do not forget about you. There are also ways to have access to a bunch of mobile numbers and emails through service providers and you can have promotional messages sent through both by working out a deal with the provider. Your customers are your greatest assets, and this is why it is of the highest importance to stay connected with them through these 3 mediums. It is easy, simple and straightforward, but it takes strategic planning to keep their interest genuinely stable and to have them convinced that your product and service is the best out there. If you can master these three aspects of communication, then you have the most effective strategy.

About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.