Photography is one of the most popular arts today. We see so many people getting into it and honing their skills from a young age. It used to be, there is a massive barrier to entry for something like photography. Only the elites and patrons of the elites could have a good enough camera to make beautiful photos. Now, with the processing power of computers, the world of photography has been democratized. Say what you will about the quality of photos being generated, or the subject matter depth, this truly is a new golden age of the art. It forces photographers to be savvy business people. It forces photographers to have a little bit of technical know-how outside of their art and base. In the technical age, here are the three things that every photographer needs to thrive.

1.  Website

The first thing you need is a website. This may seem like a no brainer, but you would be stunned at how many skilled photographers still don’t have one. They are still stuck in the purest mindset that, honestly, most of us can admire. But that’s not getting them any business. There is this idea of building a niche market around an individual persona. That idea hit a high point in the 80s. But today, it is all about exposure. You need a photography website builder to show the world what you’ve got. That’s not a bad thing. Not in the least. It’s expanded reach. It means that the product that you produce can be seen all over the world. As much as we want to see these individuals as patrons of the art – and they are, The internet derives its value from views, shares, and conversions.

2.  Showcase

The next thing you need is a showcase schedule. Outside of having a website, one of the coolest things about the market today, is the ability to reach out to individuals on a more personal level. You can garner following from all sides. Find out where the local farmers’ markets are in your area, and see if they will allow for a kiosk for you to showcase. It doesn’t have to be in some high-class gallery. There’s something endearing about informing the public, especially the youth, about your art. The most famous modern artists did it. Having a showcase scheduled to interact with people, will do absolute wonders for website traffic, as far as gaining popularity in your own community as a good photographer.

3.  Camera Care

The third thing you need is a camera care specialist. Yes, most people like to service and clean our own cameras. Every photographer should know how to do it. But having somebody on call that you know can you get your camera and a tip-top shape, is invaluable. Like everything, building a business relationship with this individual is the most important. Once you have a working rapport, you might even get discounts and deals. Dealing in art is still about dealing with people.

With those three things, you can see your portfolio reach new heights. If you’re starting a business, you’ll get to see more traffic and more inquiries. We need to be available on the Internet because that’s where people search and be available in person via showcases and public gatherings because that’s where people buy. Outside of that, make sure you know an expert who can fix your camera if need be. With those three elements, you’re all set.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.