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The jewelry industry is super competitive, and to stand out from the crowd, you need to compete for visibility. One of the most effective ways of doing this is by investing in an amazing website to attract the right clients. Generally, shoppers have higher expectations when they visit a jewelry shop website, and you have to meet and exceed these requirements. Here are five tips to have in mind when designing a jewelry shop website:

1. Settle for a simple layout with a focus on jewelry

Jewelry shoppers are visually driven, and they do not need a lot of salesy content on your website. Keep your web design simple by opting for a layout that lets those beautiful jewelry images do the talking. Do not forget to create different landing pages for the various categories of jewelry you have for an enhanced shopping experience. For example, you can have a sustainable engagement rings page that only contains rings that lovers gearing up for a proposal will want.

2. Make the website mobile-friendly

The majority of jewelry shoppers use their mobile devices to shop around and make purchases. This means you have to make your website mobile-friendly if you want to boost traffic. Responsive web designing will help ensure that regardless of the shape or size of the device that a client uses, they will have the best views of each page. A mobile-friendly website will also give you the advantages of better search engine rankings, as Google’s algorithm favors such sites.

3. Do not forget about security

Online safety is one of the biggest concerns for modern consumers. This makes it a critical element that you have to give much thought to when designing a jewelry shop website. No shopper will trust a site that does not have advanced security features as no one wants to be a victim of cybercriminals. Go out of your way to develop a secure website and assure shoppers of their safety.

4. Simplify the checkout process

You need more than an immaculate web design to attract more clients, as shoppers are interested in a simple yet exciting shopping experience. A practical way to avoid high cart abandonment rates and make your clients happy is by simplifying the checkout process. Eliminate those many steps that a customer has to go through before completing an order, and you will have a high-converting website.

5. Offer the 360-degree experience

In the jewelry world, visual appeal is essential, and a single image of a piece of jewelry is never enough to entice potential customers. This is a problem that you can resolve by designing a website that offers your customers a 360-degree experience. This is where you showcase your products from all angles through professionally captured images or videos. Studies show that this is one of the most effective ways to wow your customers, as it offers them better interactivity with the product and eases decision making.


Designing a jewelry shop website calls for the perfect blueprint as this determines whether you will attract the right clients or not. Use these tips when building your website, and you will have a beautiful and impactful online tool that will help grow your sales.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.