If you run an ecommerce business, you know how vital your website is to your success. There is a lot of competition out there on the internet and you have to do everything you can to entice customers to your online store.

But, ask yourself this question; when was the last time you updated your Ecommerce website? Unfortunately, a lot of business owners forget to innovate and update their websites over time. In particular, when visitors start to dry up, it can be puzzling to them why this has happened. But, the answer might be that it is the website.

Here are five tips to help you improve your ecommerce website and to attract more customers.

Perfect Your Site Navigation

Take a look at your website and think to yourself; is it easy to find everything you are looking for? Customers are not going to hang around on your website for ages trying to find the products or services they need. They want to find the answers quickly. So, check out the menu you have and make sure that it is simple. Do not overcomplicate things and limit the number of options you have. A good way to check your site navigation is to imagine a child is looking for something. They should be able to find it easily without having to ask their parents for help.

It is recommended that you avoid dropdown menus on an ecommerce website. It has been found that customers find them annoying and they can actually discourage people from using your website. It is best to have a simple menu with around five to seven items.

Offering Multiple Payment Methods

Customers like a lot of choices when it comes to products and services. But, they also appreciate when an eCommerce business offers different payment methods. This gives them the financial freedom to make up their mind on how they are going to pay. In particular, paying with cryptocurrency is becoming popular. This is something you can incorporate into your ecommerce website. For example, casino websites are doing this and it has been a popular move for gamers. Therefore, consider branching out and giving your customers a lot of options when it comes to payment.

Check Your Website Speed

You have to work hard to keep visitors on your website. Namely, you have to ensure that your website is quick. People are not going to wait around for a page to load. In fact, if it does not appear in just a few seconds, they will jump ship and choose a competitor. Customers are very impatient and expect a lot when it comes to their online experience. So, you need to check your website speed and make sure that it is up to scratch.

What’s more, your website speed can help with your search engine ranking. In their algorithm, Google considers the speed of the website. it is definitely worth checking yours.

Choose Quality Images

There are a lot of free stock images out there you can choose from. But, while this might work well for some businesses, it can do more harm than good when it comes to an Ecommerce website. Customers want to see what they are purchasing and are going to avoid buying anything that remains a mystery to them. Think about a customer’s experience inside a store. They get to look at an item and touch it before they buy it. You need to work hard to provide a similar experience online.

The only solution is to provide quality images to your customers. This can-do wonders for sales and show exactly what the customer can expect. You can take the images yourself or hire a freelance photographer to keep your budget low. In addition, make sure that you take multiple photos of the product from several angles. This can help during the purchase decision for customers.

Include Reviews

Do you have a lot of happy customers? Well, this is something that you want to share with new customers. A lot of ecommerce websites forget to include the great feedback they have received. This should not just boost your ego. The best way you can take advantage of this is to include customer reviews on your website. People love to see recommendations and reviews that can really persuade people to purchase from you.

A good way to get reviews is to ask for feedback when customers buy something. You can allow them to write a comment, as well as rate you out of five stars. A lot of businesses worry about bad reviews. Well, there is the possibility this can happen. But, the best way to deal with this is to respond to the comment. This way, other customers can see that you are willing to repair the situation.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.