If you are one of the design enthusiasts and the unstoppable creatives seeking to venture into the field of design and hoping to make it, this article is for you. We’ve compiled an invaluable list of pointers that can help you land a job in design or succeed in your own business in the future.
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Moving on, here are our tips and advice on building a business in design.
Finding a Creative Identity
We’re sure you have come across the following saying: “Good artists imitate, but great artists steal.”
Well, honestly, this line can be a bit misleading. Creatives and those who want to succeed in the design industry should be able to make a new twist from old gems with good potential. However, no matter how good a designer can be at doing so, they will eventually need to occupy a narrow niche and determine their own creative identity, even if they’re excellent at imitating.
We believe that the key to finding an authentic creative identity, which can be a source of endless inspiration, is to accept what you already have and build from there. It’s okay to have role models as well.
There are hundreds of people worth emulating, but we believe creatives shouldn’t try to be someone else. Instead, they should focus on taking inspiration from who is around them and what is around them and employ those things to their advantage. Thrive by shining your own light and learning from your own experience.
Connections, Connections, Connections
It’s easy to come to the conclusion that professional networking is only important in fields like business and commerce, but networking applies to almost every sector under the sun. To survive and thrive in the design field, one must network. Networking is equivalent to investing in your career.
Many opportunities and the “right” people can come via referral. For this reason, it is crucial to build a solid network and to keep expanding that circle in this field. Networking doesn’t only serve as a way to expand work opportunities; it can enable creative people to surround themself with like-minded individuals who can be a source of inspiration and support.
So, how does one go about doing this? We’ve picked out a few pointers for you:
- attend relevant events;
- reach out to other creatives through social media or in-person;
- meet with people offline;
- share your work when it’s possible;
- design a business card and give it out whenever it’s possible;
- get professional help on networking.
Get out of your comfort zone and remember that everyone needs other people to succeed.
Challenge Equals Growth
Complacency and becoming stagnant are two things every creative person should avoid. In the field of design, routine work can become almost effortless since you’re used to conventional tasks and a stable salary. But this can actually negatively impact the innate creativity that dwells within.
Some designers might even start getting bored of the process of design since they’ve already built a career. And this can lead to the two things we’re trying to avoid: complacency and stagnation. The spark goes off, and the art gets dull.
It’s important for designers to challenge themselves with something new. It can be anything, as long as it’s related to art and creation. Designers can try some other type of art form that they might have already been interested in: painting, sculpting, drawing, sketching, digital animation, etc. Most of them will be surprised at their poor performance when they start, but the point isn’t to be perfect; the point is to try something new to ignite the creative spark.
And it doesn’t actually need to be related to creating art. Many things and activities resemble art in a sense, even sports. Try out a hobby that brings you joy and makes you feel refreshed. For the majority of creatives, doing this will let them get back to their job with increased motivation and the willingness to grow.
Understanding the Audience
Being able to see your work from the audience’s perspective and being able to make something that other people can enjoy are key skills in the design field. Employers appreciate an employee who can elicit interest and emotion from the audience. This drives sales up and brings success to the door. Even for creatives who are self-employed, this is a crucial skill to have.
In some cases, it’s important to put individuality in the backseat and focus on the user instead. Of course, this depends on context. You don’t have to kill creativity to please the masses. Sometimes, it’s all about finding the right balance.
Consistency Is the Secret Spice
Consistency is a universal law to success. It doesn’t matter whether a person wants to be an astronaut, a florist, a designer, or an entrepreneur. Accomplishments can come in the dozens, but they don’t usually happen overnight. Consistency allows you to keep working on reaching your objectives despite the obstacles and competition. The more consistent one is in their work, the better results they achieve.
We hope this article helps navigate the uncharted waters of the design world. Business and art might be a strange combo, but by remaining inspired, producing quality work, and maintaining connections, you will reach success.