Iconic car brand Mini recently unveiled a new flat logo, a more minimalist approach for the company. A radical change that removes all artifacts and keeps only one color, black. This new visual identity will be used on screen and paper, while the three-dimensional one will still be used on the cars.

In addition to this new identity, Mini also unveiled a new ambitious program that will allow Mini car owners to pool their vehicle into a car sharing programme. This programme is called Drive Now and will be available in the US in 2016.



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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.