The London Symphony Orchestra new logo and identity was reveiled recently by The Partners, the agency behind this new creation.

In a creative twist, the designers took the type at the core of the logo and tweaked it to follow the movements of the orchestra’s conductor.

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland.