Free your skin, this is the way Schick, a razor company, tries to convince people to shave off their beards.

There has been a trend of growing back beards, which is not so good when you are trying to sell razors. The visuals suggest that you may look like you have a furry animal hanging on your chin.

This campaign was created by Y&R New Zealand, with photos by Troy Goodall and Stephen Stewart, and some Photoshop retouching by Electric Art.



About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.