Every company, regardless of the quality of its products or services, must take care of design. This applies to creating a logo, product packaging, store and much more. This is important even for the organization’s website and Instagram blog. You can often find accounts of companies that maintain their social networks poorly, and because of this, they constantly have to buy Instagram likes for their ugly photos.

In this article, we will talk about what good quality design is and what its benefits are.

What is good design

Good design should:

  1. Be consumer-focused. It meets the needs of the consumer.
  2. Solve a specific problem. Each element must be justified and must not interfere with perception.
  3. Be memorable. This increases the scale of brand awareness, and as a result, greater loyalty.
  4. Keep up with trends. If the design meets modern trends, it simplifies the interaction of the consumer with your product, as a result, the conversion increases.
  5. Order. Competently combining parts into a single understandable system is the basis of quality.
  6. Be ergonomic. The design should be understandable to the consumer.

As we said above, this applies to any kind of design: from the product itself to the social media account. By the way, we highly recommend that you keep a company blog on popular sites. You can read information on the Internet on how to create an account for a business, and after reading our article, you will understand how to arrange it so that viewers like your photos without having to buy likes on Instagram.

What are the advantages of modern design for a company?

High-quality design helps to increase the profit of the company. This is proven by a recent study in which experts collected data from 300 companies for five years and found a noticeable positive correlation between the level of investment in design and the financial success of a business. This is because design has a significant impact on various indicators in business and marketing.

Increases brand loyalty

If a person experiences positive emotions from using the product, then most likely he will come to the store or place an order again. At some point, the commitment becomes so strong that a person is ready to purchase a product without comparing it with others. This is one of the factors that form brand loyalty.

This happened, for example, with the iPhone. Despite the fact that Apple devices are among the most expensive on the market, queues are lining up for new models of phones, and buyers are ready to pay an amount equal to several salaries for them.

Increases brand awareness

Good design is memorable. If a product has an easily recognizable feature or function, consumers will begin to distinguish it from the rest. Subsequently, this feature becomes the hallmark of the brand and forms associations with it in the audience. So, for example, everyone knows the color of Tiffany & Co boxes, which has become iconic and is even protected by copyright as a trademark.

Creates a framing effect

The peculiarity of this psychological phenomenon lies in the fact that the context affects the adoption of consumer decisions. A person reacts differently to the same information with different presentations. One example is Starbucks coffee shops. The price tags in them are much higher than average, although the taste of the buyer will not be able to distinguish this coffee from any other. This is where context comes into play: ethnic music, exotic scents, and addressing customers by name. This premium atmosphere is what Starbucks guests around the world are paying for.

How to make design work for you

To do this, you need to take several important steps:

  • use an analytical approach to design, treat it properly, as a revenue or expense;
  • make customer experience the main criterion and the main value for all employees;
  • stimulate designers and inspire them to work together when the responsibility for improving the product lies with the whole team;
  • quickly test and learn, use consumer insights from an early stage.


We believe that design must be effective. A beautiful picture is good, but this, unfortunately, does not make the design commercially successful. Efficiency is achieved when three indicators are fully worked out: visual, contextual and conversion layers. That is, the visual component of the product, a clear description of the category and composition, and the buyer’s awareness of the benefits and advantages of the product.

If your product meets all of these principles, you don’t have to worry, you have a commercially successful design. But the results will not come instantly, so you will be able to observe all the successes during the first year of your development in the market.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.