Business owners choose their logos very carefully since they affect the success of the enterprises. After all, the purpose of the logo is not only to attract the client’s attention but also to be memorable. If the trademark is effective, then it’s easy for a customer to determine the field the organization operates in and what its unique features are.

Once you have finalized the name of your business and registered as an LLC or can take the help of an online name generator tool if you are still searching for it. Now it’s time to create a logo for your business. This article answers many questions about creating a unique trademark, as well as provides a list of tools for designing the perfect logo.

Features and Perspectives

Let’s look at the reasons for having a good logo. There are five main functions:

  • Distinctive: To put it simply, a logo is a trademark that allows you to set your company apart from another and correlate the product and its manufacturers. It also allows your audience to immediately recognize your brand in advertising like insurance commercials or social media campaigns.;
  • Protective: Since a logo is the property of a particular enterprise, and no one else has the right to use it, the trademark protects the owners from unfair competitors;
  • Guarantee: Society determined many years ago that the goods under a certain brand with a trademark are of better quality than those products without a logo; quality restaurant branding has made businesses like Starbucks or McDonald’s known worldwide by just seeing their logo.
  • Aesthetic: A beautiful and visually appealing logo boosts the aesthetic value of the product. Moreover, sometimes, it can be a part of the design or an independent element of the product’s decoration. You might consider creating your own font for the logo to give it an extra unique style. 
  • Advertising: This feature is interrelated with the previous (aesthetic) one as it identifies the image of the firm and provides certain information. It helps the target audience easily recognize the product, associate it with a certain quality, reputation, and other advertising characteristics. Using a creative logo animation can also increase engagement and boost conversion rates.

The mission and function of the company’s logo are significant. Therefore, you should take a responsible approach to its creation. As current bachelor’s degree in product design explains, brand positioning on the market is vastly influenced by design, and having a captivating logo is certainly a strong starting point.  

Logos define a brand while creating content and infographics helps in the user engagement to identify with the brand

Logo Maker Market 2022

Recently, to order a logo, you had to spend a lot of money. Hence, company owners decided to find less expensive ways to design a trademark, and such solutions often weren’t successful.

Nowadays, the situation has significantly changed, and brands do not need to spare a huge sum of money to get a visually appealing and eye-catching logo. There are several reasons for that. First, well-trained professionals know how to create a high-quality logo. And when you use online proofing tools, you can easily request changes and get any logo approved by important stakeholders on your team. Second, you can use various tools and software that simplify the process of designing a logo.

Next, we will discuss such things as a logo maker and designer, take a look at the reviews, and find out how much it will cost to create a logo for a business.

The Best Solutions of 2022

Tailor Brands

This software is perfect for those who are just learning the design art technique. The application has a simple and intuitive interface. The system uses artificial intelligence, so you can create a logo in just a few minutes by adjusting certain options. There are three packages available at different prices. For example, the first package is offered for $3.99 per month, the second one costs $9.99 per month, and the premium plan is $15.99 per month.

Canva

You can use this tool for free and create a high-quality logo. However, you should keep in mind that the maker does not work on an AI basis like the previous one, therefore, you will create the solution on your own. The main advantage of Canva lies in the huge library of templates. Nevertheless, to get a unique logo, you need some time to customize all the settings. Pearl Lemon Web’s Graphic Designer, Sahil Mahadwar recommends using Canva. He states, “I’d totally recommend canva to non-graphic designers who quickly want to create beautiful-looking graphics without any headaches. Canva has a great collection of templates to choose from. Unless, of course, you want to create completely customized graphics in which case I would recommend using a more versatile tool like Photoshop.”

Squarespace Logo Creator

Another simple tool that you can use to get your trademark pretty quickly. You can design logos here using a library of more than 2 million icons. There is also a handy web editor, which allows you to customize the image properly. What’s most amazing, of course, is that Squarespace Logo Creator is completely free of charge.

Designhill Logo Maker

This software is the best one for graphic design. You can get your logo with Designhill in several ways: by specifying certain settings and choosing a ready-made solution, or by using the services of independent designers. As for pricing, the cost of packages starts at $249, and the Premium plan is $999.

It is one more user-friendly and helpful tool that allows you to create unique logos. The platform is AI-based and has the option to move elements, a grid, and many other useful features. The main benefit of Wix Logo is that you can make high-quality vector files. Prices: Basic Logo plan is $12.99, Professional Logo package costs $49.99, and Professional Logo and Website — $99.99.

GraphicSprings

This is a hybrid logo designer allowing you to create a basic model of the object initially in automatic mode and then modify it manually by color, style, and other features. Thus, organizations can get a unique solution for their businesses. Prices start at $19.99 and go up to $199.99.

Hatchful

An easy and completely free tool that offers firms to get their logos in just a couple of minutes. The user will need to answer some questions, after which the system will offer several hundred templates. As soon as you choose one of the options, you can start customizing it.

Placeit

This maker is as easy-to-use as the previous products on the list. Here, visitors can choose a logo template for their business (you only need to specify the company name and the industry beforehand) and adjust it. The main advantages of Placeit are more than 300 templates for every area of business and the ability to edit these templates. The cost of the platform starts at $29.

Logo Genie

A great designer that helps you create unique logos. You can edit each element (lines, icon colors/background, text). Another strength of Logo Genie is that it is user-friendly, and you can download the ready-made objects in any format. Prices start at $24.9.

Wrapping Up

We have provided the list of the best logo makers and designers in 2022 above, but it doesn’t mean that you can’t find some more good options online. For example, Flaming Text, Logaster, Cool Text, Fiverr, and others.

In addition, new tools are constantly entering the market. Therefore, you may select something unique for yourself. 

If you’re still unsure about how to create a distinctive logo for your business, hiring a digital marketing agency with experience in branding can give you just what you need. Once you have your logo set, leverage an intuitive design collaboration platform for marketers to re-use them across multi channel campaigns.  

Nonetheless, we are sure that you will enjoy working with one of the aforementioned solutions.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.