One of the most lucrative areas in which web design plays a major role is the field of online casinos. These are virtual casinos on the Internet, which imitate the classic casinos, such as Baden-Baden, but also gambling houses. This branch of business has been firmly established on the Internet for several years now. The range of products offered extends from slot machines in a wide variety of presentations to automated table games, lottery tickets and lottery games, and live casino broadcasts from real casinos.
In terms of design, these platforms face significant challenges. An online casino should be clear and easy to use for the user, despite an extensive offer of game variations. The lightness and playfulness of the website should be in the foreground. Nevertheless, high security standards must of course be observed. After all, sensitive personal data and considerable sums of money are being handled.
Architecture of online casinos
Another important factor in the design of Internet casinos is the speed of the applications. After all, the user should be offered an unrestricted gaming experience at home. Almost all current games that can be found in online casinos live from their sophisticated graphics and high-quality sound effects. Of course, these should not be slowed down by the cumbersome architecture of the entire platform.
Accordingly, highly specialized teams of developers are busy using ever faster infrastructures and programming languages in order to be able to produce the best possible visual effects. The market is constantly evolving and the game manufacturers outbid each other with innovations and new features.
It must also be taken into account that the corresponding websites must run flawlessly on computers with different operating systems, as well as on mobile devices. Due to growing bandwidths and technological progress in the mobile sector, players are increasingly using such offers from their smartphones or tablets. From the designer’s point of view, there is either the option of providing a slimmed-down version of the website especially for mobile devices. Or a separate program, i.e. an app, is developed for this purpose. Both variants are available at the leading online casinos on the German market.
Interactivity and support
Another important point in the design of an online casino presence is the possibility for the customer to communicate with the provider. There are always situations in which a player needs help. In this case, the customer service must be quickly and easily accessible. Ideally, it only takes one click to make contact. Many Internet casinos offer several options. For example, it is usually possible to ask for support either via direct chat, by email or by telephone hotline. International providers often have employees who speak the respective national language. These services must also be taken into account from the outset in the technical structure of the corresponding websites.
Security aspects and interfaces
A very central issue for casinos on the Internet is security. On the one hand, this is about user data. After all, players leave personal data and also financial details in their accounts. On the other hand, there are sometimes millions of dollars that can be won. In both cases, it must be ensured that nothing falls into the wrong hands and manipulation is ruled out. That is why online casinos work in the background with state-of-the-art encryption technologies that are not dissimilar to those used by online banks.
With regard to deposit and withdrawal options, interfaces to common systems are required. These must also be completely secure and function smoothly to ensure a perfect casino visit from the customer’s point of view.
Reputable providers are also certified by a European authority. In many cases, this is the Malta Gaming Authority (MGA). But also institutions from Great Britain or Gibraltar issue such licenses. In this way, it is ensured and checked again and again that security standards are maintained and are state of the art.
Casino Bonus and Promotions
Online casinos regularly strive to attract new customers and encourage existing ones to continue playing through promotions. For this purpose, they offer bonuses, free spins or special challenges. And of course, design plays an important role in this context as well. By presenting the promotions in an appealing way, the casino attracts the attention of the players, and tries to trigger a reaction by placing the advertising prominently.
At the same time, it must be ensured that behind the scenes the information all converges correctly. Free spins or bonus amounts must be credited to the correct accounts. Certain promotions may only be offered to certain types of customers and some promotions are subject to time, financial or other limits. The databases that manage all of this information should run flawlessly and, most importantly, quickly, ideally making no mistakes whatsoever.
Setting up an online casino website is extremely demanding. And it is by no means only about the graphic design of the website. This is by no means unimportant, but to a certain extent forms the business card of the platform. However, the really important things happen behind the scenes, in the so-called backend. This is where security, data protection and functionality of the offer are concerned. Of course, the graphics must be able to integrate all of this. Nevertheless, it remains the facade.
By the way, most online casinos in Germany are among the top providers in terms of web design and site architecture.