This type of photo where a book cover is completed by a person is not new, but always worth sharing when well done. Mollat is one of the rare independant book sellers that’s still successful in France, probably because of their creativity when it comes to promotion.

The photo campaign has been widely shared on Instagram, you can see more of it here.

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About the Author

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mirko

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic and web designer based in Fribourg, Switzerland, as well as the co-founder of We Jobshare.