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November 17, 2020
6 Simple Strategies for Success: eCommerce Store Growth
6 Simple Strategies for Success: eCommerce Store Growth

When it comes to being successful in the eCommerce world, the phrase “Build it and they will come” definitely does not apply. The opportunities in the eCommerce sector are virtually countless. According to Statista, retail eCommerce sales will reach $4.2 trillion this year, which is up from $3.5 trillion in 2019. So, how do you […]

November 9, 2020
E-Commerce 101: How to Successfully Market your Business
E-Commerce 101: How to Successfully Market your Business

E-commerce is one of the fastest growing industries in the world, with more and more companies and businesses opening up to the huge potential of selling their products and services online. When you think of e-commerce, most people will think of something like Amazon, which is packed full of every product you can imagine. However, […]

Visual Hierarchy In Emails: How To Place The Right Element At The Right Place
Visual Hierarchy In Emails: How To Place The Right Element At The Right Place

Visual hierarchy in email templates is the placing of different graphic elements around the textual content. It plays a vital role in determining reader experience and how your subscribers will interpret your message. If you want your audience to focus on the right element, it is necessary to place the right elements where your readers […]

October 13, 2020
10 Strategies to Design Email Copy that Converts
10 Strategies to Design Email Copy that Converts

If there’s a marketing strategy that can yield an ROI of as high as 3,800%, wouldn’t you want to make the most of it? This strategy is email marketing. However, our inboxes are overcrowded. Your email copy become one of the most important aspects of your email’s ability to get recipients to take action. 1. […]

September 26, 2020
How Many Followers Do You Need to be Instagram Famous?
How Many Followers Do You Need to be Instagram Famous?

Do you want to be famous on Instagram? If so, I believe you know already what you need to attain this status. Followers! And you need them in large numbers. But how many of them exactly do you need to become Instagram famous? A thousand followers? Five thousand? Or a Million? Well, as much as […]

September 17, 2020
How To Use Text Messaging To Connect With Your Customers
How To Use Text Messaging To Connect With Your Customers

There are many ways to connect with your customers through text messaging. You can use text message as a way of selling products or services, and you can also use it to create a relationship with your customers. In order for you to get the most out of your customers’ texts, however, you should make […]

September 9, 2020
Videos, Building Trust, and Customer Retention
Videos, Building Trust, and Customer Retention

So, you want to increase your customer retention rate? Of course, you do! The more customers you keep happy and on board, the more money you’ll make. Not to mention the fact that it’s easier to keep a current customer happy than it is to find a new one. There’s only one problem with this: […]

August 15, 2020
4 Strategies for Marketing Your eCommerce Website on Social Media
4 Strategies for Marketing Your eCommerce Website on Social Media

There are currently 3.5 billion social media users around the world, which makes social media the perfect place for marketers who want to reach a large audience. Social media marketing has been on the rise for years, and it has proved to be very effective for businesses in various niches. As an eCommerce website owner, […]

August 13, 2020
3 B2B Marketing Strategies That Experts Swear By
3 B2B Marketing Strategies That Experts Swear By

Business-to-business (B2B) marketing refers to all marketing efforts that aim to promote the products and services of a company to other companies or businesses. This business strategy is used to increase B2B leads and close more sales. When it comes to B2B marketing, experts have a wealth of knowledge to share. So, if you’re struggling […]

August 11, 2020
5 Signs You Should Consider Outsourcing Your Digital Marketing
5 Signs You Should Consider Outsourcing Your Digital Marketing

For businesses in 2020, digital marketing has become a crucial business function, without which they can’t create the best results. From brand awareness to boosting sales and promoting offers, digital marketing does it all for companies. However, it isn’t the easiest to implement, and with all the other important tasks, some companies may have a […]

July 19, 2020
How to Improve Your Email Marketing Conversion Rate
How to Improve Your Email Marketing Conversion Rate

What is the conversion rate for? In terms of bare numbers, email marketing conversion is a purchase-related percentage of brands’ subscribers who completed the desired action. Sounds simple, doesn’t it? But speaking wider, these metrics are among the most important things to evaluate and measure our success. Because the conversion rate is an indicator of […]

July 14, 2020
How to Find Social Media Platforms that Fit Your Target Audience
How to Find Social Media Platforms that Fit Your Target Audience

For a company, it’s essential to invest in your target audience. After all, these are the people who will primarily be consuming and critiquing whatever it is you are trying to advertise. In order to generate enough traffic and interest, using social media platforms might be a worthy idea. Social media channels are avenues where […]

June 29, 2020
The Role of Creativity in Digital Marketing
The Role of Creativity in Digital Marketing

Most in the advertising industry know that digital marketing has come to change the game. It is predicted to stay the most successful and popular type of marketing for the foreseeable future. It isn’t hard to understand how this has come to be; digital marketing offers businesses an unprecedented level of personalization and targeting, ensuring […]

June 17, 2020
How To Market Your Business With A Budget
How To Market Your Business With A Budget

When you’re a small business with a smaller budget, marketing your product or service can be an overwhelming prospect. However, the truth is that marketing your business doesn’t have to be costly. You don’t have to spend thousands or even hundreds of dollars, so don’t lose hope. There are many marketing tactics and ideas you […]

June 12, 2020
Website Promotion on Pinterest: Methods, Features, Tips
Website Promotion on Pinterest: Methods, Features, Tips

You should never miss the opportunity to develop your business. So if your business niche is suitable for promotion on Pinterest, give it a try! Pinterest is a social network that has just begun to enter our market and has already gathered a huge audience around it. This is a service designed for sharing photos […]