Custom decals and stickers can be used in countless ways to enhance your business. Whether you want to draw attention to your storefront with a large, eye-catching decal or add a personalized touch to your printed communications through the use of custom-printed address labels, the options are practically unlimited. Below are some suggestions on how to get the most out of stickers and decals.
1. Increase Brand Recognition
It doesn’t take a lot of money to have custom stickers, decals, and labels printed for your business. Even if you have them designed by an outside company, the cost is still negligible – especially when you consider that you can use the design over and over again. Adding branded stickers and decals to all of your official communications is a great way to cement your brand in the minds of your customers.
2. Take Advantage Of Free Advertising
There is no point in paying for advertising when you can get people to advertise on your behalf for free. Although it may sound too good to be true, it is actually quite easy to get people to advertise your business. All that you have to do is hand out free bumper stickers or vehicle decals to your customers. Once they put the decals on their cars, they are essentially advertising your business everywhere that they go.
3. Create Eye-Catching Designs
3. The whole point of using stickers and decals is to make sure that they get noticed. The best way to accomplish this is through the use of eye-catching, engaging designs. For instance, if you are planning on handing out decals to your customers, make sure that they are attractive enough and interesting enough that they will want to use or display them.
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4. Proof Your Designs Carefully
You wouldn’t pay for a large billboard advertisement without carefully looking over the design for any problems or errors. The same should hold true for your stickers and decals. Even though they are relatively small and they may seem insignificant, they still reflect back on your company. Make sure that the design is professional looking and that it doesn’t contain any errors that could embarrass your business.
5. Print Your Stickers On Both Sides
Don’t waste the chance to advertise to customers on the back of your stickers as well as the front. Consider printing your contact information on the paper backing of the sticker. Another option is to print a coupon on the paper backing that your customers can use after they peel it off of the sticker.
6. Use Custom-Printed Labels To Add Credibility To Your Business
Beautifully designed, printed acrylic graphics can instantly create a professional and put-together image for your company. Take advantage of this by using stickers that are printed with your logo to seal envelopes, boxes, and bags for your customers.
7. Always Use Address Labels
Anytime you send letters or documents through the mail, you should use custom-printed address labels that are specially branded for your business. This is a great way to create a sense of professionalism and to make all of your communications seem special. It can also help with boosting brand recognition.
8. Add A Decal To Your Vehicle
You don’t have to go with a huge vehicle wrap or giant vinyl letters to have a big impact when it comes to vehicle-based advertising. Even something as simple as a decal on your bumper or in the back window of your car can go a long way toward spreading the word about your business.
9. Sell Your Bumper Stickers And Decals
Depending on how dedicated your customers are, you may even be able to sell bumper stickers or other branded decals to them. In essence, it is almost like they are paying you for the privilege of advertising your business. Of course, this will only work if your customers are extremely excited about your brand.
10. Hand Out Decals Instead Of Business Cards
Instead of getting standard business cards printed, why not get decals that have your contact information printed on them? That way, you don’t have to worry about your business card getting stuffed in someone’s wallet and forgotten about. Your customers and business associates are far less likely to lose a decal than a business card – especially if they stick it up somewhere where they can see it over and over again.