Casino gaming has been around for quite some time, and many people have dreamt of visiting Las Vegas for a first-hand experience. However, despite the many complaints by gamblers about how they lose money but can’t stop gambling, many more people join the gambling train daily.

This article explores design techniques used by casinos to attract players and keep the old ones coming back.

Chips & Tickets

Have you ever thought about why casinos don’t use cash or coins rather than chips? To begin with, using chips is much more convenient than breaking large bills or searching for change during a game. Since each coin has its own layout and selection of security features, using chips helps avoid counterfeiting.

However, with hundreds of European online casinos to choose from, each one must stand out. As a result, each casino has its own currency that bears no resemblance to the currency of any other nation. These coins conceal the fact that the players are gambling with real money, making it possible for them to continue gambling and spending.

Casinos used to have devices that spat out coins when you won back in the day. But that is no longer the case. The majority of casinos employ a TITO (ticket-in, ticket-out) scheme. It works like this: you slot in a card to play, then remove the ticket when you’re done.

This procedure simplifies the use of tokens, enabling players to continue playing on various devices. Overall speed and magnitude of plays increase by 20% when system downtime is reduced. The device also helped the casino avoid inefficiencies, coin jams, and more room for gambling machines.

Color Psychology

Casinos use subtle psychological techniques to make their customers feel at ease. The floor carpets, the walls, and playing tables all have carefully selected colours. Red, purple, and black is used in the casino’s interior design to create a warm, inviting atmosphere. Machines are grouped in long rows in a typical casino style.

The middle machines in the rows have soft, cool blue and green colours. Machines at the ends, on the other side, use vivid red shades. According to casino analyst David Britton, most players will go straight to the brightly coloured machines to gamble. The players will then move on to the cool-coloured computers after a while.

To ensure that the player is comfortable, graphic engineers use millions of different colours to produce a slot machine’s pleasing sounds, graphics, and animation.

Stark, Saunders, and Wookey, psychologists, conducted a study in 1982 to see how colour influence gambling. The psychologists found that gamblers consider riskier bets under red lighting than they do under blue lighting. While more research is needed, this indicates that casinos should use red lighting for players.

Adult Playground Design

Traditionally, casinos create maze-like building layouts. Casinos followed the advice of Bill Friedman, a casino management professor at the University of Las Vegas, Nevada, who recommended the use of low, feature-free ceilings, a maze of slot machines, and ignoring the usual high-end decor unrelated to gambling.

With a maze-like design, gamblers will be enticed to stay longer by spending more time looking at computers, attractive women, and other attractions. Visitors to Las Vegas peaked in the late 1970s and then began to decline. Roger Thomas, a designer for Steve Wynn, noticed that the casino design had to be modified to fix the problem.

To do so, Steve Wynn and Roger Thomas agreed to disregard all conventional casino design laws. Thomas used antique clocks and skylights and fancy European-style furniture to create high soaring ceilings. Gamblers are more likely to feel comfortable and healthy in a casino with a rich and glamorous setting. As a result, gamblers would feel more comfortable placing higher-risk bets and staying longer.

Wynn would incorporate Thomas’ designs into the Bellagio casino, which made the most money for a single property in Las Vegas history. Wynn’s upcoming casinos, Wynn and Encore, will use the “playground-style.”

Slot Machine & Table Game Layouts

As Designer Daily noticed, The success of a casino relies heavily on slot machines. In reality, they account for 71 percent of a casino’s income. Machine games are preferred by the majority of players over conventional table games.

As a result, casinos need to position the equipment strategically. With the introduction of touchscreen devices, casinos can now use a variety of themes, such as movies, video games, celebrities, and so on, to make the machines sound familiar to players and entice them to come in and gamble.

Machines used to be aligned in rows as well. However, because of the wide range of touchscreen-styled machines available, designers may group them together in smaller clusters, typically in a circle shape.

As a result, the small groups allow players to socialize while gambling, resulting in a memorable and enjoyable experience.

Table games are typically clustered in the centre of the casino by the designers. The central location encourages new players to join in on the game. With the table game clusters in the middle, a larger number of players would be playing in small groups, resulting in a rowdy atmosphere. This attracts many more people, resulting in a more social atmosphere.

About the Author

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Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.