Digital marketing is an effective way to promote a company or business, and it will be extremely effective if you want to enter the global market. If you are thinking of going internationally, then localization of all your social media marketing campaigns is an absolute must to raise brand awareness, create a positive brand image, drive more sales, and increase revenue. In this article, you will find ways to localize your marketing efforts and smoothly enter the international market. Here are the main reasons you should localize your social media accounts as well as marketing activities:
- social media content seriously affect purchasing decisions;
- increase conversions;
- faster business expansion;
- people engage more with local pages;
- customers tend to buy from pages written in their native tongue;
- wider reach.
Now, let’s get a closer look at each step to get a better idea of how to make your international social media marketing strategy more effective.
Turn for Expert Help
When crafting content for your future social media marketing campaign, you should never ever use Google translate. It is recommended to hire an in-house professional fluent in the language you need to handle all localization-related activities. Another effective option is to get assistance from professional services like https://www.translate.com/localization, as they have localization experts on board who can create any kind of content that will be tailored according to cultural peculiarities of a country you want to introduce your business to.
It’s important to find a person with an excellent language proficiency level to deliver the right message to a target audience and avoid any potential ambiguity and misunderstanding. This is why an automated translation is not an option. Also, in addition to social media content, it is important to localize your business website as people might want to visit it, and they have to get the localized version of all the information to increase conversions. Professional services will do all the work for you, and you will be able to focus on more important business tasks like creating a social media strategy and planning marketing activities.
Research and Define the Target Market
Now, once you know about the importance of professional localization for your business success, you can tackle researching and defining your target markets. It’s important to find out as much information about the country you want to enter as well as about your potential clients. Use this information to come up with an effective social media marketing strategy that will work and bring quality results.
Invest in Local Specialists
Though you can work on social media marketing activities with your own team, the best approach is to allocate financial resources into hiring a native marketing specialist (or a few ones) to work on social media campaigns, targeting, segmentation, and all other marketing-related activities. They have a better understanding of what marketing tricks work better on the local audience to generate bigger revenue and attract more people to your company or brand.
Create Localized Social Accounts
Creating a separate social media account for localization and further marketing activities is a must. You have to create accounts specifically for each country you want to conquer and post there news about your company and other engaging content using the local language. Having unique separate social media pages in different languages is an effective step that will increase engagement and will attract the local audiences.
Add Cultural Elements
Each country has a unique culture, and adding cultural elements to your social media campaigns is essential when entering any foreign market. It’s worth noting that professional translators with experience in localizing a business will better understand the culture. They will adjust the content for your social media accounts and will also show you what colors, images, design, and other visual elements to add to draw attention to your business account.
Communicate with Local Customers
It’s extremely important to build loyal relationships with the local community. You have to monitor comments, messages, and reviews of each customer. You will have to respond quickly to create a positive brand image. Monitoring reviews of local customers will also help you better understand their needs so you can adjust your services or products according to their specific preferences.
Collaborate with Local Influencers
To easily promote your social media accounts, contacting one of the local influencers will be a perfect solution that will bring amazing results. People usually trust influencers’ opinions and will pay more attention to your company and brand. Let an influencer who’s relevant to the industry you work in tell your business story to raise brand awareness and expand your client base. Yes, you will have to invest some money from your budget, but it will be worth it. In this way, you will be able to reach a wider audience and let a trustworthy person introduce your business to the local community.
Measure Results and Optimize Everything
You should set up KPI’s so you can easily measure your results and optimize all your social media marketing efforts in the future. You should always keep an eye on metrics, such as engagement, clicks, likes, reposts, and tailor your future content and campaigns based on the results you have received. It’s crucial to stay up to date with the local news and events and try to adapt everything you post on your social media accounts to provide fresh and interesting content that will draw the local audience’s attention.
As you can see, localization of websites and of all social media accounts and campaigns is extremely important for business success on a global scale. If you want to enter the international market with ease, expand your clientele, and drive bigger revenue, following these tips can make your efforts more effective.